Our best deep dives and scoops – exclusively for our valued Partner+ members.
As the latest series of Love Island UK draws to a close and the contestants look to embrace lucrative influencer deals, new research shows consumers are turning their backs on flashy influencer content.
What initiatives can we expect to see, and how will it help on the day-to-day? Kevin Edwards answers your questions.
While budgets increase, expectations decline, as UK businesses prepare for a turbulent 12 months ahead. What does this mean for partnerships? And how is the industry reacting?
Johanna Voss shares all you need to know about working in talent management, how it’s a crucial part of the influencer marketing process, and how you can make it work for you.
The 'Gen Z Sensei' shares his insights on the ever-changing relationship between content and commerce and how brands can win big with Gen Z.
The UK’s first affiliate marketing trade body now has an official name and domain. What will it do, and how can it help the industry?
