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The rise of deepfakes has caused one influencer marketing agency to call out for change. We hear from others in the industry about what needs to be done, and whether this is more of an issue for macro- or micro-influencers.
At PI LIVE Miami, industry experts gathered on the Rakuten Advertising Stage to share their thoughts, experiences, and predictions for content commerce in the years to come.
With his extensive experience in leading expansion efforts for ByteDance in South East Asia and the Middle East, Yikai offers valuable insights into the strategies and approaches that have helped brands achieve success on TikTok.
There are three things that SMEs should be aware of when entering the affiliate space: Communication, Consistency, and Comprehension.
The acquisition arrives as part of an effort to increase AI capabilities.
As the internet determines what’s real and not, the million-dollar question for CMOs is how can they unleash the creative potential of AI whilst protecting the equity of their brand?
