Tech companies certainly seem to be feeling heroic this week, as Yahoo, Google, and YouTube all announce genuinely useful features for performance and affiliate marketers.

You’ve got mail

Yahoo Mail will be getting an update with a number of helpful, new AI tools. The one of particular interest to us is the ‘Shopping Saver’ feature, which collects long-forgotten gift cards, discount codes, and store credits from the abyss of your inbox.

Yahoo relays that almost half (47%) of all US adults have at least one unused gift card sitting patiently in their inbox. According to Josh Jacobson, Senior Vice President and General Manager of Yahoo Mail, this amounts to a total of $23 billion in unused gift cards and credits. The new AI tool aims to rectify this, helping to put more dollars back into consumers' hands.

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