In this Week in Review: Snapchat sees huge subscription success whilst Elon Musk suggests a subscription-only model as X numbers fall drastically, meanwhile, TikTok launches a first-party Attribution Analytics solution and Performance Comparison tool for better ad insights. But that’s not all, as Digital Voices reveals a free new advice and education service for content creators, and the UK government is getting serious about AI in business. Let’s take you through the last week…
Week in Review: Digital Voices Launches Creator Advice Service and Snapchat Sees Subscription Success
Everything you might have missed from the past week in influencer marketing and the creator economy.
By
Jack Shute
From our partners
Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
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Designing Global Affiliate Programmes That Scale With Confidence
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
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Beyond the Click: How Phonexa Is Redefining Performance Marketing in the UK
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
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How Sage Is Rethinking Affiliate Marketing in B2B Software
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
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