Naomi Campbell, a world-famous British supermodel whose name and face are synonymous with luxury and high-end fashion, recently made headlines with her unexpected collaboration with fast-fashion giant Pretty Little Thing (PLT).

Her career, stardom, and achievements speak for themselves, hence why Campbell is an admired figure in the fashion world and beyond. But this new venture has come as quite a shock to many, leaving marketers bewildered as to how it came about.

Want to read more? Become a Partner+!

Sign up now and upgrade your account to read the post and get access to the full library Partner+ posts and other exclusive benefits.

Enjoy a FREE trial. 14 days on us, cancel anytime.

Start Your Free Trial Already have an account? Sign in