What We Learnt From UK Black Pride’s Authentic Partnerships With NYX and TikTok
UK Black Pride provided some great examples of how brands can achieve authentic activism.
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Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
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Prime Time Performance: tvScientific Brings CPO to CTV Space
Advertisers can now buy CTV campaigns on a performance basis, available through many major networks and platforms.
Week in Review: Mavrck Report Reveals Shifts in Creator Pay
Everything you might have missed from the past week in partnership marketing.
The Unravelling of Threads: Meta’s New App Sees Dramatic Drop In Engagement
Meta's latest app sees a 79% decline in daily active users, leaving creators, users, and marketers asking: “Is Threads already over before it even really started?”
Shaping Leaders, Sparking Success: AMLeaders, Expert-Led Training for Affiliate Marketing Excellence
Registration is now open for our exciting new venture with Affiverse.
Google Ads Axes Enhanced CPC, Right Before Holiday Season
Google recommends using other tools, but some marketers are unhappy with the move.
