Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Can you feel the buzz? PI LIVE Europe kicked off with a bang as the first day saw the biggest names from the industry gather in London for a day full of inspiration and networking. Explore the highlights below.
Catch up on who won gold and everything else you missed at the excellent 7th GPMAs.
Also, retail media surges with a new LiveRamp partnership and cookie deprecation, while creator marketing gets an AI makeover in another collaboration. Plus, much more.
The collaboration aims to offer the agency’s clients the chance to elevate their advertising with engaging creator-led campaigns on a global scale.
Through lower entry criteria and a flexible payment structure, TikTok is enhancing its Creator Fund to offer more support and recognition to the creators of viral filters and effects.
Google’s AI search feature now has the ability to generate images and long-form text. But how will this power-up the output for performance and affiliate marketers?
