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Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.

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New Unilever CEO Plans to Level up Marketing by Hiring ‘20 Times More Influencers’ in Ambitious Move

Fernando Fernandez was appointed as the brand new CEO of Unilever just this month, but he has already set his sights high on influencer marketing.

New research also shows that traditional search will lose 25% of its traffic to AI search by 2026.

The acquisition is expected to significantly increase the holding company's data capabilities.

Bringing together expertise and innovation across two major shows.

E-commerce giant explores potential affiliate-like model with new beta programme, redirecting traffic to brand's sites.

Twitch’s CEO announced some upcoming features in a blog post, including monetisation features for new creators.