mrge, the intelligent platform for Commerce Advertising, has released the fifth edition of its industry report, "State of Commerce Advertising."
Key findings from the second edition for 2024 spotlight AI as a significant growth driver and anticipates Google updates as notable challenges for the industry.
Commerce Advertising remains a crucial revenue source, with 88.9% of respondents reporting it accounts for at least 10% of their total revenue, and 75% stating it makes up at least 15%.
Moreover, 44.4% of respondents indicate that the relevance of Commerce Advertising is increasing compared to other digital advertising forms, while 51.4% see it as remaining unchanged.
