Performance Marketing / Members-only / Rise of Programmatic Buying Fuels Growth in TV Advertising Market New research reveals that the TV advertising market is set to see steady growth this decade – and a big reason for this is programmatic ad buying. By Sol Wilkinson / 7 Aug 2024
Affiliate Marketing / Paid-only / What Google’s US Antitrust Ruling Means for Digital Marketers Google has been deemed anti-competitive by a US court. Significant changes could be on the horizon. How should marketers prepare? By Sol Wilkinson / 6 Aug 2024
Affiliate Marketing / Members-only / North American Affiliates View Credit Cards As Biggest Growth Area With a growing consumer interest in the financial incentives, affiliates are betting on credit cards this year. By Sol Wilkinson / 5 Aug 2024
Creator Economy / Members-only / Scammers Abuse Meta’s Copyright Tools to Exploit Creators Creators are being targeted by scammers through Meta's rights management tool. By Catherine Shuttleworth / 31 Jul 2024
Affiliate Marketing / Paid-only / Google Gemini Prioritises VoucherCodes.co.uk Over Other Publishers VoucherCodes is performing very well in Google's AI chatbot. We investigated and spoke with the coupon provider to learn more. By Sol Wilkinson / 30 Jul 2024
Affiliate Marketing / Members-only / UK News Publishers Introduce ‘Consent or Pay’ Model News outlets are asking users to consent to cookies or pay a fee. What does this mean for affiliate and performance marketers? By Sol Wilkinson / 29 Jul 2024
Creator Economy / Members-only / Publicis Groupe to Boost Influencer Marketing through Influential Acquisition Publicis Groupe has reached a deal to acquire Influential for $500 million. By Catherine Shuttleworth / 26 Jul 2024
Affiliate Marketing / Paid-only / Reddit Shuts Out All Major Search Engines Besides Google: What This Means for Affiliate Marketers Microsoft and Reddit have both released statements on the move. But how will this affect affiliates on the platform? By Sol Wilkinson / 25 Jul 2024
Affiliate Marketing / PI LIVE USA 2025 – Everything You Need To Know Join the waitlist now for next year's show. By Newsdesk / 25 Jul 2024
Creator Economy / Members-only / Ogilvy's 'Influence Shield' Helps Influencers Tackle Their Digital Footprints Ogilvy has launched a new service, 'Influence Shield' to help protect both brands and influencers from reputational damage. By Catherine Shuttleworth / 25 Jul 2024
Affiliate Marketing / Nominations Open for Hello Partner’s Global Top 30 Affiliate Agencies Submit your vote for the top-tier agencies in affiliate marketing right now. By Sol Wilkinson / 24 Jul 2024
Affiliate Marketing / Paid-only / Microsoft Partners With Publishers to Power Coupons in Bing SERPs A Hello Partner exclusive. We hear from the publishers involved in Bing’s latest coupon update. By Sol Wilkinson / 23 Jul 2024
