Affiliate Marketing / Fifth of Consumers Used AI Chatbots to Find Black Friday Deals Black Friday spending broke records this year, as discounts and AI tools drove shopping activity. By Sol Wilkinson / 3 Dec 2024
Affiliate Marketing / Paid-only / "Google is Abusing Its Market Position" Affiliate Networks Respond to Site Reputation Abuse Google's most recent update to site reputation abuse has devastated certain affiliate sites yet again. How will the networks respond? By Sol Wilkinson / 3 Dec 2024
Creator Economy / Members-only / TikTok to Restrict Harmful Filters Following Mental Health Report TikTok is introducing age restrictions for certain filters on the platform that are viewed as damaging. By Catherine Shuttleworth / 2 Dec 2024
Affiliate Marketing / Members-only / Reddit Overtakes X as UK’s Fifth Most Popular Social Media Platform What does this mean for affiliate marketers? By Sol Wilkinson / 29 Nov 2024
Creator Economy / Paid-only / The Influencer Industry Reacts to Australia’s Social Media Ban The influencer industry reacts to Australia passing a bill that will ban social media for under-16s. By Catherine Shuttleworth / 29 Nov 2024
Affiliate Marketing / Paid-only / US Niche Sites Outshine News Giants After Google Updates Large affiliate publishers have disappeared from the SERPs, replaced by niche D2C sites. By Sol Wilkinson / 26 Nov 2024
Affiliate Marketing / Members-only / Walmart Doubles Retail Media Reach, Challenging Amazon The research arrives on the heels of a successful Q3 for the retail giant. By Sol Wilkinson / 25 Nov 2024
Affiliate Marketing / Members-only / The APMA Responds to Site Reputation Abuse, Urges Affiliates to Diversify Revenue Streams Kevin Edwards, Founder and Director of the APMA, spoke to Hello Partner about the week’s events. By Sol Wilkinson / 22 Nov 2024
Affiliate Marketing / Levanta Secures $20M Series A Funding to Drive Creator Commerce Levanta secures $20M to expand its platform, driving partnerships between Amazon sellers and creators in affiliate markets. By Sol Wilkinson / 20 Nov 2024
Creator Economy / Members-only / YouTube Doesn’t Want to be YouTube Anymore YouTube is testing a new feature, that if implemented, would fundamentally change the platform, and not necessarily for the better. By Catherine Shuttleworth / 19 Nov 2024
Performance Marketing / Meta Introduces Views Metric, Replacing Impressions Across Platforms The new metric will not distinguish between repeat views, which begs the question: How useful is this? By Sol Wilkinson / 19 Nov 2024
Affiliate Marketing / Members-only / UK Marketers Boost Investment in Generative AI Following Google’s Cookie Decision UK marketers mostly believe that AI will protect them against cookie changes. Is this really the case? By Sol Wilkinson / 19 Nov 2024
