Brand new creator agency Bobbie launches at PI LIVE x IMS USA.
Kicking off PI LIVE x IMS USA in beautiful Florida, we caught up with Monica Caponigro, Managing Director of Bobbie.
Bobbie is a brand-new influencer and creator marketing agency, which is launching into life at our event this year. The team has sponsored our official afterparty to celebrate the launch and, as Caponigro explains, build on Bobbie’s belief in live events.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
