Revolve Group is facing a proposed nationwide class action lawsuit accusing the company and a slate of affiliated influencers of misleading marketing practices.
Revolve Group is facing a proposed nationwide class action lawsuit accusing the company and a slate of affiliated influencers of misleading marketing practices.
Plaintiff Ligia Negreanu has filed a complaint against the company on behalf of herself and fellow Revolve shoppers in which she alleges that the e-commerce fashion brand has created a marketing campaign that relies on unmarked influencer endorsements that she claims violate both federal and state consumer protection laws.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
