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Lloyds Revamps Cashback Programme with Cardlytics to Boost Customer Rewards

The initiative cements CLO as a significant affiliate strategy this year.

Lloyds Revamps Cashback Programme with Cardlytics to Boost Customer Rewards

Lloyds Banking Group has unveiled a major upgrade to its customer cashback rewards programme, developed in partnership with Cardlytics. 

The revamped initiative features a dedicated rewards section within the Lloyds, Halifax and Bank of Scotland mobile apps, along with a slicker user interface, improved functionality, and a broader range of offers.

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