Affiliate Marketing / Paid-only / Google’s SEO Reckoning: Winners, Losers, and What’s Next for Affiliate Marketers Various new pieces of research summarise 2024's search updates, their impact on publishers and advertisers, and rising referral traffic from AI search engines. By Sol Wilkinson / 25 Feb 2025
Affiliate Marketing / PI LIVE Europe 2025 – Make Every Connection Count Exciting new benefits include a Hosted Meetings Programme and an AI-powered personalised app. By Sol Wilkinson / 24 Feb 2025
Affiliate Marketing / Members-only / Reddit Plans to Introduce Paywalls and Marketplace Following a rocky Q4, Reddit's CEO announces plans to focus on monetisation and advertising. By Sol Wilkinson / 20 Feb 2025
Affiliate Marketing / A Message From the APMA The APMA has big plans for the year ahead, but it needs your help. By Kevin Edwards / 19 Feb 2025
Creator Economy / IMS USA: First Wave Agenda Launch is Here! Browse the sessions we have in store this year. By Mollie Leach / 19 Feb 2025
Affiliate Marketing / Members-only / Klarna Browser Extension Accused of Hijacking Creators’ Affiliate Commissions Klarna is the latest affiliate to receive a class-action lawsuit from creators. By Sol Wilkinson / 13 Feb 2025
Performance Marketing / Utiq and Onetag Partner to Focus On Privacy-First Advertising Solutions Privacy and personalisation continue to be the name of the game in 2025 so far. By Sol Wilkinson / 13 Feb 2025
Affiliate Marketing / PI LIVE USA: First Wave Agenda Launch is Here! Browse the sessions we have in store this year. By Sol Wilkinson / 12 Feb 2025
Performance Marketing / Members-only / UK Gambling Sites Pass Data to Facebook Without Consent The investigation reveals concerns around how data is tracked and processed by brands and Big Tech. By Sol Wilkinson / 11 Feb 2025
Affiliate Marketing / Brands Bet on AI and Personalisation to Boost Loyalty – What This Means for Affiliate Marketers Research shows that shoppers and brands are benefiting from AI and personalisation tools. There's also an opportunity for affiliate marketing. By Sol Wilkinson / 11 Feb 2025
Influencer Marketing / Paid-only / Meta's Social Surge: Why Creators Are Flocking to Instagram and Threads Research reveals that Meta’s platforms have taken the lead with users, creators, and marketers. By Sol Wilkinson / 6 Feb 2025
Affiliate Marketing / Members-only / RetailMeNot Sued By Creators Over Alleged Malpractice The browser extension has been issued a class-action lawsuit. The team has shared a response with Hello Partner. By Sol Wilkinson / 4 Feb 2025
