As OpenAI turns ChatGPT into a shopping destination, questions mount over how the platform handles attribution, affiliate content, and ethical grey areas in the AI-led customer journey.
OpenAI is developing a new e-commerce checkout feature within ChatGPT, as the LLM transitions into monetisation beyond the subscription model.
The company has already partnered with Shopify. According to the Financial Times, it is also in talks with merchants to enable in-chat transactions, allowing users to discover, select, and buy products without leaving the chatbot.
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.
Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of genuine audience insight.
