Molly-Mae Hague Soft Launches Huge Adidas Influencer Campaign for 2026
Molly-Mae Hague’s relationship with Adidas has been years in the making, so her soft launch of an influencer campaign made perfect sense.
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Google and Shopify Unite to Power AI-Driven Shopping
Google and Shopify have unveiled the Universal Commerce Protocol (UCP), an open standard enabling AI agents to complete purchases on behalf of customers across platforms, including Google Search and Gemini.
Rakuten Advertising Removes PayPal Honey Browser Extension From Its Network
Clients received an email notification this morning. The move arrives a week after an amended lawsuit was filed against Honey, alleging that the publisher “repeatedly violated” Rakuten Advertising’s stand down policies.
Zilch Secures European Banking Licence Through $38m Fjord Bank Acquisition
Zilch has struck a deal to buy Fjord Bank, giving the fintech a European banking licence as it pushes beyond the UK.
BREAKING: PMG Acquires Digital Voices Influencer Marketing Agency
Influencer Marketing Agency Digital Voices announced last night that it has been acquired by PMG.
Restrictions or Loopholes? What the UK’s Junk Food Ad Ban Means for Influencer Marketing
When the UK’s new ban on junk food advertising comes into force this week, the creator economy will have to recalibrate.
