Newsdesk - Hello Partner (Page 15)

“It Felt Good to Fight Back” German Affiliate, Idealo, Awarded €465 Million in Google Lawsuit

Despite the ruling in Idealo’s favour, Malte Landwehr - who was involved in the case - feels sceptical about the success of affiliates fighting Google moving forward.

By Sol Wilkinson

/ 24 Nov 2025

“It Felt Good to Fight Back” German Affiliate, Idealo, Awarded €465 Million in Google Lawsuit

One Third of Golden Quarter Spend Still Happens After Black Friday

New research reveals nearly half of Golden Quarter spending happens after Black Friday, with four shopper groups driving distinct behaviours across the peak season.

By Sol Wilkinson

/ 21 Nov 2025

One Third of Golden Quarter Spend Still Happens After Black Friday

“A Complete Absence Of Ethics” What Georgina Cox’s Dispute with Sweaty Betty Means for Creators

Georgina Cox is currently at the centre of a legal battle with global activewear brand Sweaty Betty.

By Sofia Aira

/ 20 Nov 2025

“A Complete Absence Of Ethics” What Georgina Cox’s Dispute with Sweaty Betty Means for Creators

Adobe Buys Semrush in $1.9 Billion Deal as AI Search Becomes Critical for Creators

Adobe has announced plans to acquire Semrush for $1.9 billion in cash in a move set for 2026.

By Sofia Aira

/ 19 Nov 2025

Adobe Buys Semrush in $1.9 Billion Deal as AI Search Becomes Critical for Creators

Influencer Strategists Launches New Influencer Marketing Experts Community

The community aims to offer a new centre of gravity for industry professionals seeking focused expertise rather than broad macro commentary.

By Sofia Aira

/ 19 Nov 2025

Influencer Strategists Launches New Influencer Marketing Experts Community

Affiliate Spend Is Up, and Influencers Are Leading the Charge

New data shows that a lot of the increased spend on affiliate is flowing to influencers. With Black Friday around the corner, focusing on these partnerships could be the edge for a winning programme.

By Sol Wilkinson

/ 17 Nov 2025

Affiliate Spend Is Up, and Influencers Are Leading the Charge

Profound Launches Leaderboard of Brand Visibility in LLMs

Why this public index will be useful for both advertisers and affiliates moving forward.

By Sol Wilkinson

/ 7 Nov 2025

IMTB launches Measurement and Evaluation Committee

The Influencer Marketing Trade Body has announced the launch of its new Measurement and Evaluation Committee.

By Sofia Aira

/ 5 Nov 2025

IMTB launches Measurement and Evaluation Committee

Shopee and Meta Partner to Power Social Commerce and Affiliate Growth Across Asia and Brazil

Creators in Southeast Asia, Taiwan, and Brazil can now connect their Facebook and affiliate accounts via ‘Facebook Affiliate Partnerships.’

By Sol Wilkinson

/ 28 Oct 2025

Shopee and Meta Partner to Power Social Commerce and Affiliate Growth Across Asia and Brazil

ShopMy Raises $70M to Scale Creator-Driven Commerce at $1.5B Valuation

The platform has seen a rapid rise, now facilitating over $1 billion in annual sales.

By Sol Wilkinson

/ 28 Oct 2025

ShopMy Raises $70M to Scale Creator-Driven Commerce at $1.5B Valuation

Only 16% of Sales Are Truly Influenceable, Affiliate Marketing Is Ready to Lead the Full-Funnel Era

A minority of consumers are swayed by lower-funnel tactics. Affiliate might have the full-funnel answer for brands.

By Sol Wilkinson

/ 28 Oct 2025

Only 16% of Sales Are Truly Influenceable, Affiliate Marketing Is Ready to Lead the Full-Funnel Era

CreatorFest Europe 2025: A Day Packed With Colour, Charisma and Creators

CreatorFest, held last Thursday, was a loud, joyful celebration of just how far the creator economy has come.

By Sofia Aira

/ 28 Oct 2025

CreatorFest Europe 2025: A Day Packed With Colour, Charisma and Creators