Newsdesk - Hello Partner (Page 17)

Restrictions or Loopholes? What the UK’s Junk Food Ad Ban Means for Influencer Marketing

When the UK’s new ban on junk food advertising comes into force this week, the creator economy will have to recalibrate.

By Sofia Aira

/ 6 Jan 2026

Restrictions or Loopholes? What the UK’s Junk Food Ad Ban Means for Influencer Marketing

Omnicom Moves TPN Under Flywheel as It Doubles Down on Retail Media

The move combines decades of shopper marketing experience with data-driven commerce capabilities.

By Sol Wilkinson

/ 5 Jan 2026

Omnicom Moves TPN Under Flywheel as It Doubles Down on Retail Media

Head of Instagram Faces Huge Backlash From Influencers Claiming the Platform “Failed to Protect” Them Against “AI Slop” in 2025

One creator with a whopping 2 million followers accused Adam Mosseri of “gaslighting” the world on Instagram's failure to protect creators.

By Sofia Aira

/ 2 Jan 2026

Head of Instagram Faces Huge Backlash From Influencers Claiming the Platform “Failed to Protect” Them Against “AI Slop” in 2025

Affiliate Marketing Delivers £19bn, But Still Struggles for CMO Recognition

The APMA’s Voice of the Nation reveals that while affiliate continues to break records with performance, there remains a perception gap that pulls it back.

By Sol Wilkinson

/ 23 Dec 2025

Affiliate Marketing Delivers £19bn, But Still Struggles for CMO Recognition

TikTok and the US Finally Reach a Deal, but Has the Damage Already Been Done for Creators?

For creators and influencer marketers, the TikTok US deal may be coming too late.

By Sofia Aira

/ 22 Dec 2025

TikTok and the US Finally Reach a Deal, but Has the Damage Already Been Done for Creators?

impact.com Partners with Evertune to Strengthen AI Search Visibility for Affiliates

impact.com has partnered with Evertune to give brands visibility into how they appear in AI-generated search results, and the ability to activate creator and publisher partnerships based on those insights.

By Sol Wilkinson

/ 19 Dec 2025

impact.com Partners with Evertune to Strengthen AI Search Visibility for Affiliates

Last-Minute Shoppers Fuel £3.43bn Boost for Retailers This Panic Weekend

Number of shoppers hunting for deals right before Christmas has increased by 26% this year. Why?

By Sol Wilkinson

/ 15 Dec 2025

Last-Minute Shoppers Fuel £3.43bn Boost for Retailers This Panic Weekend

Pinterest Acquires tvScientific to Bring High-Intent Audiences to TV

The acquisition arrives at the end of a year of strong growth and performance for tvScientific.

By Sol Wilkinson

/ 12 Dec 2025

Pinterest Acquires tvScientific to Bring High-Intent Audiences to TV

The USPAs Return for 2026, Now Fully Digital, and Entries Are Open Today

Download the Entry Kit now.

By Sol Wilkinson

/ 10 Dec 2025

The USPAs Return for 2026, Now Fully Digital, and Entries Are Open Today

Tradedoubler Reports Record Cyber Weekend as UK Order Values Surge

CSS and Creators emerge as the leading partners, and Travel takes a larger share of spend.

By Sol Wilkinson

/ 9 Dec 2025

Tradedoubler Reports Record Cyber Weekend as UK Order Values Surge

EU’s €120M Fine Against X: What It Means for Influencer Marketers and the Creator Economy

The European Commission has issued a €120 million fine against X for violations of the Digital Services Act (DSA). What does this mean for the creator economy?

By Sofia Aira

/ 8 Dec 2025

EU’s €120M Fine Against X: What It Means for Influencer Marketers and the Creator Economy

Netflix Acquires Warner Bros, Building a CTV Powerhouse

What does the major acquisition mean for performance marketing?

By Sol Wilkinson

/ 5 Dec 2025

Netflix Acquires Warner Bros, Building a CTV Powerhouse