Newsdesk - Hello Partner (Page 18)

PI LIVE Europe 2025 Day One: Creativity, Clarity, and the Future of Partnerships

The first day of PI LIVE Europe 2025 kicked off with fantastic energy.

By Sofia Aira

/ 22 Oct 2025

PI LIVE Europe 2025 Day One: Creativity, Clarity, and the Future of Partnerships

A Night to Remember: Global Performance Marketing Awards Celebrate Industry Excellence

Find out who took home the trophies.

By Newsdesk

/ 21 Oct 2025

A Night to Remember: Global Performance Marketing Awards Celebrate Industry Excellence

Fintech Affiliate Zilch Builds Media Network

Its new Intelligent Commerce platform will provide retailers access to its vast first-party data set, comprehensive reporting, and campaign tools.

By Sol Wilkinson

/ 17 Oct 2025

Fintech Affiliate Zilch Builds Media Network

New Study Proves The Creator Economy Is Dependent on AI for Increased Earnings

A new report from URLgenius suggests that the influencer economy is entering a new phase, powered by AI and data-driven decision-making.

By Sofia Aira

/ 16 Oct 2025

New Study Proves The Creator Economy Is Dependent on AI for Increased Earnings

PayPal Honey Brings Its Deals to AI Search, Starting with ChatGPT

A PayPal spokesperson has explained how Honey’s new AI integration surfaces product links and offers right on top of LLM conversations.

By Sol Wilkinson

/ 14 Oct 2025

PayPal Honey Brings Its Deals to AI Search, Starting with ChatGPT

Adtraction Strengthens UK Presence with Acquisition of Affiliate Future

The consolidation will begin from November, helping Adtraction build its presence in the UK, and connecting Affiliate Future's clients to the wider European market.

By Sol Wilkinson

/ 13 Oct 2025

Adtraction Strengthens UK Presence with Acquisition of Affiliate Future

Perplexity Pauses Ads, Doubles Down on Publishers, and Sam Altman Considers Affiliate Marketing

New gestures from major AI companies point to good things for affiliate marketing.

By Sol Wilkinson

/ 13 Oct 2025

Perplexity Pauses Ads, Doubles Down on Publishers, and Sam Altman Considers Affiliate Marketing

Marketers Are Spending Big on AI Creator Content, But Consumers See a Bleak Future

According to a new report from Billion Dollar Boy, four in five marketers (79%) have upped spend on AI-powered influencer content in the last year.

By Sofia Aira

/ 9 Oct 2025

Marketers Are Spending Big on AI Creator Content, But Consumers See a Bleak Future

The Guardian Launches Product Recommendation Site, The Filter, in the US

Skimlinks, which is powering the programme, remains optimistic about editorial affiliate opportunities despite a “challenging year.”

By Sol Wilkinson

/ 6 Oct 2025

The Guardian Launches Product Recommendation Site, The Filter, in the US

Tradedoubler Teams Up with PartnerBoost, Ready for Prime Day

Launching first in Germany, Tradedoubler’s Amazon opportunities will extend across Europe and US soon.

By Sol Wilkinson

/ 3 Oct 2025

Tradedoubler Teams Up with PartnerBoost, Ready for Prime Day

Introducing the CreatorFest Collective: A New Space for Creators, Brands and Agencies

The CreatorFest Collective has officially launched: a brand-new home for our CreatorFest community to connect, collaborate, and continue the conversations that begin at our annual event.

By Sofia Aira

/ 2 Oct 2025

The Podcast Gender Gap: Why Brands Are Missing a Cultural Moment in the Creator Economy

Despite women representing a core demographic for brand advertisers, the podcast gender gap is real, and has an impact on the creator economy as we know it.

By Sofia Aira

/ 2 Oct 2025

The Podcast Gender Gap: Why Brands Are Missing a Cultural Moment in the Creator Economy