Newsdesk - Hello Partner (Page 18)

Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home

PI LIVE is coming to Bristol on 26th March 2026…

By Newsdesk

/ 4 Dec 2025

Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home

Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme

Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.

By Sol Wilkinson

/ 2 Dec 2025

Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme

OpenAI Experiments with Marketplace Ads in ChatGPT

Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.

By Sol Wilkinson

/ 1 Dec 2025

OpenAI Experiments with Marketplace Ads in ChatGPT

FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities

Affistash Co-Founder describes the move as a new “milestone.”

By Sol Wilkinson

/ 25 Nov 2025

FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities

UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?

The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.

By Sofia Aira

/ 25 Nov 2025

UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?

PayPal Wins Dismissal of Influencer Lawsuit Over Honey’s Alleged Cookie Stuffing

The court states that the complaint fails to demonstrate concrete harm, noting that lost commissions result from last-click attribution rules.

By Sol Wilkinson

/ 25 Nov 2025

PayPal Wins Dismissal of Influencer Lawsuit Over Honey’s Alleged Cookie Stuffing

“It Felt Good to Fight Back” German Affiliate, Idealo, Awarded €465 Million in Google Lawsuit

Despite the ruling in Idealo’s favour, Malte Landwehr - who was involved in the case - feels sceptical about the success of affiliates fighting Google moving forward.

By Sol Wilkinson

/ 24 Nov 2025

“It Felt Good to Fight Back” German Affiliate, Idealo, Awarded €465 Million in Google Lawsuit

One Third of Golden Quarter Spend Still Happens After Black Friday

New research reveals nearly half of Golden Quarter spending happens after Black Friday, with four shopper groups driving distinct behaviours across the peak season.

By Sol Wilkinson

/ 21 Nov 2025

One Third of Golden Quarter Spend Still Happens After Black Friday

“A Complete Absence Of Ethics” What Georgina Cox’s Dispute with Sweaty Betty Means for Creators

Georgina Cox is currently at the centre of a legal battle with global activewear brand Sweaty Betty.

By Sofia Aira

/ 20 Nov 2025

“A Complete Absence Of Ethics” What Georgina Cox’s Dispute with Sweaty Betty Means for Creators

Adobe Buys Semrush in $1.9 Billion Deal as AI Search Becomes Critical for Creators

Adobe has announced plans to acquire Semrush for $1.9 billion in cash in a move set for 2026.

By Sofia Aira

/ 19 Nov 2025

Adobe Buys Semrush in $1.9 Billion Deal as AI Search Becomes Critical for Creators

Influencer Strategists Launches New Influencer Marketing Experts Community

The community aims to offer a new centre of gravity for industry professionals seeking focused expertise rather than broad macro commentary.

By Sofia Aira

/ 19 Nov 2025

Influencer Strategists Launches New Influencer Marketing Experts Community

Affiliate Spend Is Up, and Influencers Are Leading the Charge

New data shows that a lot of the increased spend on affiliate is flowing to influencers. With Black Friday around the corner, focusing on these partnerships could be the edge for a winning programme.

By Sol Wilkinson

/ 17 Nov 2025