Creator Economy / Paid-only / SoFire’s Hot Campaigns: It’s Time! How Sephora and Mariah Carey Won Christmas Marketing Before December By Sofia Aira / 3 Nov 2025
Creator Economy / PayPal Becomes the First Payments Wallet Inside ChatGPT PayPal has struck a deal with OpenAI to become the first payments wallet integrated directly into ChatGPT. By Sofia Aira / 3 Nov 2025
Creator Economy / Paid-only / Algowatch: October Social Media Updates Here's a rundown of all the most important social media updates you need to know from October. By Sofia Aira / 31 Oct 2025
Creator Economy / Members-only / Social Media Marketing Report Reveals Where Marketers Are Going Wrong in 2025 Sprout Social’s 2025 Impact of Social Media Marketing Report paints a vivid picture of an industry in transition, and where marketers are going wrong. By Sofia Aira / 31 Oct 2025
Creator Economy / Paid-only / "I Wish I'd Done It Sooner" Bella Fiori & Spotify’s Rachel Simpson on the Rise of Video Podcasts At CreatorFest, Bella Fiori and Rachel Simpson discussed the future of creator storytelling and why video is transforming the podcast space. By Sofia Aira / 29 Oct 2025
Affiliate Marketing / Shopee and Meta Partner to Power Social Commerce and Affiliate Growth Across Asia and Brazil Creators in Southeast Asia, Taiwan, and Brazil can now connect their Facebook and affiliate accounts via ‘Facebook Affiliate Partnerships.’ By Sol Wilkinson / 28 Oct 2025
Affiliate Marketing / ShopMy Raises $70M to Scale Creator-Driven Commerce at $1.5B Valuation The platform has seen a rapid rise, now facilitating over $1 billion in annual sales. By Sol Wilkinson / 28 Oct 2025
Creator Economy / CreatorFest Europe 2025: A Day Packed With Colour, Charisma and Creators CreatorFest, held last Thursday, was a loud, joyful celebration of just how far the creator economy has come. By Sofia Aira / 28 Oct 2025
Newsdesk / Meta Introduces £2.99 Ad-Free Subscriptions for Instagram and Facebook in the UK: What It Means for Influencer Marketers Meta, the parent company of Facebook and Instagram, has announced paid subscriptions for UK users who can have an ad-free experience. By Sofia Aira / 27 Oct 2025
Influencer Marketing / TikTok Shop is Redefining E-Commerce: Insights from Influencers on the Social Commerce Revolution With the right strategies, TikTok Shop can be a lucrative and effective tool for reaching new audiences and driving sales. By Sofia Aira / 22 Oct 2025
Creator Economy / New Study Proves The Creator Economy Is Dependent on AI for Increased Earnings A new report from URLgenius suggests that the influencer economy is entering a new phase, powered by AI and data-driven decision-making. By Sofia Aira / 16 Oct 2025
Creator Economy / Members-only / It’s Time to Rethink the Relationship: Why Brands Must Step Up for Creators Behind the scenes, the pressure on creators is intensifying. It's time to delve deeper into why brands must step up for creators. By Sofia Aira / 15 Oct 2025