Affiliate Marketing / Exclusive: Rakuten and impact.com Form Strategic Alliance to Scale Connected Performance Ecosystem We spoke with Amit Patel, CEO of Rakuten International and impact.com’s CEO, David Yovanno, to learn more about what the alliance will entail and what this means for the industry. By Madaline Dunn / 28 Apr 2026
Affiliate Marketing / Members-only / “As a Channel, We Are Incredibly Resilient”: Kirsten Black Talks Shifts, Shocks and Untapped Potential EssenceMediacom’s Affiliate Director shared that in the face of industry challenges, she’s hopeful that affiliate’s resilience will carry it through. By Madaline Dunn / 28 Apr 2026
Affiliate Marketing / Human Connection Sets the Tone for Everything, Says Maira Genovese According to the MG Empower CEO, in an increasingly tech-driven industry, it’s important to maintain balance. By Madaline Dunn / 27 Apr 2026
Affiliate Marketing / What’s the Key to Unlocking Retail Media? As the sector rapidly grows, PI LIVE Europe’s Retail Media & Commerce Summit will illuminate the path to affiliate and performance integration. By Newsdesk / 23 Apr 2026
Affiliate Marketing / impact.com Expands Creator Management Capabilities with YouTube’s Creator Partnerships API The expanded collaboration with YouTube comes as brands seek greater visibility into creator performance. By Madaline Dunn / 21 Apr 2026
Affiliate Marketing / Meta Is Making Moves in Affiliate, But Some Creators Question Its Tactics As the social media giant builds out its affiliate offerings, allegations of content stealing have been levelled — what does this mean for creators? By Madaline Dunn / 21 Apr 2026
Affiliate Marketing / Henkel Bloo Taps into Retail Media With WPP Media Partnership The partnership strategy implements a connected retail media system, using shopper data and closed-loop measurement. By Madaline Dunn / 20 Apr 2026
Newsdesk / Paid-only / Simon Hares Breaks Down Confident Communication and Negotiation The Sales and Management Trainer says it’s important to know what you can and can’t move on. By Madaline Dunn / 17 Apr 2026
Affiliate Marketing / Paid-only / Consumer Journeys Are Changing, and Affiliate Must Keep Pace, Says Rory Sale As last click falls out of favour, we spoke to Rory Sale about how the industry adapts. By Madaline Dunn / 17 Apr 2026
Affiliate Marketing / Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value. By Madaline Dunn / 14 Apr 2026
Affiliate Marketing / “Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands. By Madaline Dunn / 13 Apr 2026
Affiliate Marketing / “The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence If 2025 felt like a year of transformation, strap in, the waves will only get choppier. By Madaline Dunn / 8 Apr 2026