Tradedoubler CEO Matthias Stadelmeyer on cracking the US market, building AI-ready attribution, and why transparency will define affiliate marketing in 2026.
A new report from mrge warns that most commerce advertisers are unprepared for AI-driven, zero-click discovery, even as budgets continue to flow into affiliate marketing and performance-led channels.
The APMA has launched a dedicated AI Taskforce, aimed at safeguarding the affiliate and partner marketing channel as artificial intelligence transforms the digital landscape.
Adtraction has unveiled Fair tracking, a new initiative designed to ensure partners are fairly compensated when privacy rules and consent limitations prevent traditional tracking.
Speakers at the AAB’s inaugural meeting urge the affiliate industry to tell a stronger, more compelling story about the channel, and to stop focusing on the shortcomings.
impact.com has penalised multiple publishers this week as it focuses on compliance across its platform. Speaking to Hello Partner, impact.com says that publisher network transparency will also be a priority.
Partnerize has unveiled VantagePoint for Publishers, aiming to help media owners measure and monetise influence in AI-driven, zero-click consumer journeys.
