The benefits of brand to brand partnerships are obvious. They are the perfect way to leverage individual brands’ channels and audiences to increase awareness, engagement and sales for both parties in a way not rivalled by other strategies.
The past year has been huge for the affiliate marketing industry, and Awin has been a company at the centre of a lot of this success. With Adam Ross having taken over as CEO in 2021, he is leading the network in its quest towards a more successful, diverse and inclusive space.
In our increasingly popular channel, the need for talent is paramount, especially considering the conversations taking place surrounding the convergence of affiliate and wider partner marketing.
The true value of the affiliate marketing channel is something those within the industry are aware of, but that others may not realise. Proving these benefits is incredibly important, and this can be done by truly understanding the value that affiliate brings beyond the last click
