Affiliate Marketing - Hello Partner (Page 50)

Monthly Top Line – February 2023

February has seen a good few shake-ups within the partnership marketing industry, welcoming new leaders into the space. One popular podcaster joins the influencer marketing world, more marketers move up to the C-suite, and a Global CEO switches base, as some move stateside and others start fresh.

By Neve Fear-Smith

/ 28 Feb 2023

Fear and Loathing in Silicon Valley – Chatbot Hallucinations Could Lead Big Tech Down a Bad Trip

Our interaction with the new Bing revealed that the tech poses serious privacy risks to users.

By Sol Wilkinson

/ 24 Feb 2023

Fear and Loathing in Silicon Valley – Chatbot Hallucinations Could Lead Big Tech Down a Bad Trip

#HPTop30US: Meet the US Partnership Marketing Industry Changemakers 2023

Hello Partner is proud to announce this year’s Top 30 US Partnership Marketing Changemakers.

By Newsdesk

/ 22 Feb 2023

#HPTop30US: Meet the US Partnership Marketing Industry Changemakers 2023

Why Combining Affiliate and PR Can Stretch Your Marketing Budget Further

Many brands are making a mistake keeping the two teams separate. When working side-by-side, these two strands of marketing bring out the best in each other.

By Sol Wilkinson

/ 22 Feb 2023

Why Combining Affiliate and PR Can Stretch Your Marketing Budget Further

impact.com’s New Google Integration Is Set to Shake up the Coupon SERPs

The partnership management platform will now power brand coupons across Google surfaces. But does this leave any room for traditional affiliates?

By Sol Wilkinson

/ 17 Feb 2023

impact.com’s New Google Integration Is Set to Shake up the Coupon SERPs

"Control Has Shifted to the Consumer" - Leilani Han, Executive Director of Commerce at Wirecutter, on the Future of Content Commerce

Executive Director of Commerce at New York Times’ Wirecutter, Leilani Han, reflects on the changing commerce and affiliate landscapes, industry challenges and how to combat them, as well as building trust with content commerce.

By Jack Shute

/ 16 Feb 2023

"Control Has Shifted to the Consumer" - Leilani Han, Executive Director of Commerce at Wirecutter, on the Future of Content Commerce

Google and Microsoft Go Head to Head in the Race to AI Search, but What Does It Mean for Affiliate Marketing?

AI is set to transform the way we interact with search engines for the foreseeable future. We're considering how this will impact the affiliate channel.

By Sol Wilkinson

/ 9 Feb 2023

Google and Microsoft Go Head to Head in the Race to AI Search, but What Does It Mean for Affiliate Marketing?

Women Earn 28% Less Than Men Working in Partnership Marketing – How Do We Close The Gap?

Research shows a significant disparity between the earnings of men and women working in partnership marketing. Not only are women paid less, but they expect to earn less than men across the next 12 months.

By Sol Wilkinson

/ 7 Feb 2023

Women Earn 28% Less Than Men Working in Partnership Marketing – How Do We Close The Gap?

Super Bowl TV Spots Present Opportunities for Major Brand Collaborations, Inviting Affiliate Plays for the Post-Game

Marketing crossovers by Netflix and General Motors as well as Molson Coors and DraftKings could capture fan attention online.

By Jack Shute

/ 7 Feb 2023

Gen3 Marketing Integrates Its Agencies to Become a Unified Brand

The leading affiliate marketing agency consolidates its agencies in an effort to increase its reach, and help deliver more efficient results to clients.

By Sol Wilkinson

/ 2 Feb 2023

What’s in it for the Consumer? The Real Value of Cashback

Are you educating consumers to spend smarter, not harder?

By Neve Fear-Smith

/ 2 Feb 2023

What’s in it for the Consumer? The Real Value of Cashback

Influencers Are Advertisers' Cupid, As Many Brits Break Up With Valentine's Day

Changing consumer habits combined with a tough economy puts more pressure on marketers to come up with new ways to win hearts and wallets.

By Jack Shute

/ 1 Feb 2023

Influencers Are Advertisers' Cupid, As Many Brits Break Up With Valentine's Day