JCPenney, one of the USA’s largest fashion retailers, has announced that it will be partnering with VaynerMedia to work on its social and influencer marketing overhaul.
Other wins include: Influencer agency Relatable launching Libero across the Nordic region; AMP securing new fintech client; and WiredCo. to drive global growth for an Australian brand.
With the recent integration of YouTube Shorts into Google search desktop results, a unique opportunity has emerged for influencer marketers to harness the power of social search.
