Omnicom Media Group is doubling down on AI-driven influencer marketing, as its specialist unit Creo launches a new agentic AI tool designed to automatically refine creator content to meet brand standards before it goes live. First reported by Adweek, the solution marks a significant step forward in automating one of...
We spoke with Amit Patel, CEO of Rakuten International and impact.com’s CEO, David Yovanno, to learn more about what the alliance will entail and what this means for the industry.
EssenceMediacom’s Affiliate Director shared that in the face of industry challenges, she’s hopeful that affiliate’s resilience will carry it through.
Meryl Streep isn’t the only iconic thing to be returning to The Devil Wears Prada 2: let’s talk about brand collabs.
Nike debuted a successful London Marathon campaign after the Boston Marathon controversy.
According to the MG Empower CEO, in an increasingly tech-driven industry, it’s important to maintain balance.
One year ago, Unilever’s CEO Fernando Fernandez announced that he would be hiring “20 times the amount of influencers” in a new marketing strategy.
Visa has just partnered with TikTok to launch a UK-first product designed to tackle one of the sector’s most persistent problems: cash flow.
Mark Zuckerberg has claimed that AI will “kill agencies” by taking over the heavy lifting of ad creation and optimisation. But whether you're brand-side or agency-side, the reality is more complex — and far more human. This session dives into the growing gap between what AI tells us has...
As the sector rapidly grows, PI LIVE Europe’s Retail Media & Commerce Summit will illuminate the path to affiliate and performance integration.
Founding participants include industry big-hitters Adobe, HubSpot and Vox Media.
The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG.
Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich.
YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts.
The expanded collaboration with YouTube comes as brands seek greater visibility into creator performance.
Awin, Etsy, and Capital One wowed our judges with a data-led campaign that redefined customer acquisition.
Acceleration Partners demonstrated stellar performance with its global scale, data-driven innovation, and industry-leading client outcomes—delivering next-generation partnership marketing across 40+ countries with a uniquely impartial and results-focused approach.
Team Bespoke pushed the boundaries of performance and PR with Quay, blending festival culture, TV integration, and Gen Z appeal.
Partner Commerce impressed with bold vision, rapid growth, and unrivalled focus on B2B affiliate marketing, proving there’s real power in partnership and a niche worth leading.
To understand the market, brands need to grasp the cultural values, legal regulations, and social dynamics that shape influencer campaigns in Japan.
Rupa Shah discusses the claims that Meta used targeted ad data to show beauty ads to teenage girls who had deleted selfies.
