Affiliate Marketing / What We Learned at Rakuten Advertising Dealmaker 2025 New forms of fraud, harsh truths for marketers, and huge changes to the landscape. This year’s show explored a host of significant themes. By Sol Wilkinson / 25 Mar 2025
Influencer Marketing / Meta to Test Community Notes Feature on Facebook, Instagram and Threads: What Influencer Marketers Should Know Meta will be testing Community Notes, seen on X, on all of their major social media platforms, and the process will begin on the 18th of March. By Sofia Aira / 25 Mar 2025
Influencer Marketing / How Google’s New Canvas AI Workspace Will Supercharge Influencer Marketing Gemini, Google’s very own AI feature, has launched a brand-new AI-powered interactive workspace called Canvas. By Sofia Aira / 25 Mar 2025
Affiliate Marketing / Nominations Open for Top 30 Publishers in North America We’ll be celebrating the leading publishers, new and established, in North American affiliate marketing. By Sol Wilkinson / 24 Mar 2025
Influencer Marketing / Employee-Generated Content at Duolingo: A Playbook of Unhinged Social Media Success Duolingo has one of the biggest and most engaged audiences online, and that can be credited to its use of employee-generated content. By Sofia Aira / 24 Mar 2025
Performance Marketing / Google Faces EU Backlash Over Search and Play Store Practices European regulators have again found Google prioritising its own products. By Sol Wilkinson / 21 Mar 2025
Affiliate Marketing / USPAs 2025 Shortlist Announced Two categories need your vote! By Newsdesk / 20 Mar 2025
Influencer Marketing / Here Are the Best Ways to Use AI to Benefit Influencer Marketing With AI gaining traction in all aspects of social media, it’s no surprise that agencies and brands are implementing it into influencer marketing. By Sofia Aira / 20 Mar 2025
Influencer Marketing / Content Creation Is Still a ‘Side Hustle’ for an Astonishing 88% of Influencers Influencer marketing spending reached over $24 billion in 2024, but the truth is that the creator economy is not as established as many brands believe. By Sofia Aira / 18 Mar 2025
Affiliate Marketing / “Google Is No Friend of Affiliate Marketing” The Big GA4 Debate Does affiliate marketing have a measurement problem? By Sol Wilkinson / 18 Mar 2025
