Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics, touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: Are CLOs truly transparent and attributable, or are they an opaque channel struggling to meet rising...
Number of shoppers hunting for deals right before Christmas has increased by 26% this year. Why?
Let’s delve into the biggest 2025 social media algorithm updates, and what they mean for 2026.
The acquisition arrives at the end of a year of strong growth and performance for tvScientific.
Teams are leaner, partners are slower to respond, and clients want more for less. In this session, affiliate specialists and agencies share how they’re navigating resource gaps, partner bottlenecks, and shifting publisher models, all while keeping performance sharp....
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We’re looking at the InStyle TikTok series that has perfectly captured its target audience and uses influencers for their own unique flair.
For Sanna Ödmark, podcasting is essential to any agency for both internal and external growth.
As big players merge and dominate the market, Tricia Meyer advocates for smaller businesses, from publishers to agencies, to help keep innovation, competition, and consumer benefits alive.
CSS and Creators emerge as the leading partners, and Travel takes a larger share of spend.
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, CMO Neil Caldicott proves how publishers and brands can design...
The European Commission has issued a €120 million fine against X for violations of the Digital Services Act (DSA). What does this mean for the creator economy?
The partnership arrives alongside the continuing boom of retail media ad spend.
MMM has historically struggled to measure the affiliate channel, but these challenges are not insurmountable.
A new wave of manual actions have been targeted at news publishers throughout Europe.
Last week's Moonpull event provided insight into the stance that publishers plan to take in 2025.
Loyalty affiliates have seen positive changes since the ICO’s update back in October, which could potentially “save millions.” However, will there be a domino effect for others? And what does yesterday’s announcement mean?
The GIMAs will return to London in July. Find out how to enter below.
