A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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Best Use of Data and Insights - CJ
Through a comprehensive data-driven approach, CJ and The North Face achieved exceptional results, driving a 42% increase in revenue, expanding into emerging markets, and enhancing product sales by 69%. This innovative strategy underscored the power of actionable insights in affiliate marketing.
Best Use of Content Commerce - VOXI Mobile
By shifting to authentic, content-driven strategies that spoke directly to Gen Z’s frustrations, this campaign revitalised student engagement. Collaborating with UNiDAYS and Raptor, VOXI exceeded KPIs, demonstrating the power of emotional, user-generated content in modern mobile marketing.
Creators Will Soon Account for Over Half of Content-Driven Ad Revenue
Global advertising is projected to hit a new milestone in 2025, with total ad revenue expected to reach $1.08 trillion.
Best Use of AI - impact.com
By seamlessly integrating AI-powered tools, impact.com transformed the way travellers research and book holidays, combining Natural Language Processing and dynamic algorithms to deliver personalised, conversational experiences.
Best Programme Launch or Migration - Optimise
In partnership with Optimise, GoCardless achieved exceptional growth by blending creativity, strategic commissioning, and a proactive affiliate network.
Best Performance Marketing Innovation - MediaGo
This innovative approach tackles low-quality traffic and poor conversion rates, optimising the entire marketing funnel. The result: significant improvements in campaign performance, driving higher conversion rates and exceptional return on ad spend.
