The Impact of Trump’s Tariffs on Influencer Marketing and How to Mitigate the Effects
With tariffs now frozen for 75 countries and an uncertain future, here's how to mitigate the effects on influencer marketing.
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Social Media Platforms Could Face Multi-Million-Pound Fines Under New UK Online Safety Laws
As of today, social media platforms will be required by law to put measures in place to protect people in the UK from illegal content.
Affiliate Industry Reacts to Google’s New Browser Extension Policy
Networks and platforms appear largely supportive of the new initiative.
What the Major PrettyLittleThing Rebrand Means for Influencers
PrettyLittleThing was once the go-to fashion brand for going-out tops and last-minute deliveries. So, why did the company decide to overhaul its branding?
Rare Beauty CMO Shares Secrets Behind Community-Based Marketing and How It Skyrocketed Success
The Rare Beauty CMO has shared the secrets behind community-based marketing. What is Rare doing right that other brands are missing out on?
How Will Google’s AI Mode Be Tracked?
Glenn Gabe shared some useful predictions about the ways marketers may be able to measure performance via Google’s AI Mode.
We’re Heading to Rakuten Advertising Dealmaker
A stacked agenda, terrific networking opportunities, and renowned lunches – this year's Dealmaker is set to be a winner.
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