The Home of Affiliate, Performance & Creator Economy News

YouTube’s Creator Partnerships Platform BrandConnect is Getting Completely Revamped

At this year’s YouTube NewFront, the platform positioned its creator ecosystem as a full-funnel solution, announcing the revamp of BrandConnect.

TikTok Takes New Audience-Targeted Ad Solutions to Market

The rollout marks the giant’s latest move towards becoming a full-funnel marketing solution.

Inside the €1bn Huel Sale to Danone

Danone has agreed to acquire UK-based nutrition brand Huel for €1bn.

Facebook Launches “Creator Fast Track” to Attract Established Creators

Facebook has launched Creator Fast Track to bring established creators from Instagram, TikTok and YouTube onto its platform.

The Incrementality Illusion

The industry does not need more incrementality claims, it needs clearer baselines, says Jack Davies.

Google to Develop Opt-out AI Controls for Sites

But where does this leave publishers?

Social Commerce: Everyone’s Talking, Nobody’s Ready

Shopping is no longer a moment, it’s a lifestyle. Gen Z has already shifted discovery to social, and Gen Alpha will supercharge it, blending content, community, and commerce like never before....

As Agencies Weigh AI Benefits, Consumers Distrust GenAI Use

Consumers prefer brands that don’t use GenAI in advertising and content, new research shows.

Gen Z Founders: Gigi Robinson on Why Gen Z Creators Need More Than Brand Deals

Gigi Robinson, a creator-turned-entrepreneur and the founder of Hosts of Influence, believes creators should start operating like full-fledged businesses.

The 5-Min Afternoon Boost

Designing Global Affiliate Programmes That Scale With Confidence

Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.

SoFire’s Hot Campaigns: Molly-Mae’s Maebe Community Event Kicked Off International Women’s Day

To celebrate International Women’s Day, Molly-Mae brought her community-first philosophy to life with a large-scale Maebe event designed as an immersive village.

"AI's Real Role is Recommendation" Industry Reacts to ChatGPT Checkout U-Turn

We heard from industry executives to find out what signal this sends to the industry and whether trouble or triumph lies ahead.

Snapchat Deems Itself the “New Destination” for B2B Marketing. Here’s What the Experts Say

For years, B2B marketers have viewed business decision-makers as an audience reachable through LinkedIn. Snapchat? Surely not.

Partnerize and Profound Partner to Build Out Zero-Click Commerce Infrastructure

The collaboration aims to measure, verify and compensate brand influence in the AI era.