The Home of Affiliate, Performance & Creator Economy News
Myth Busted: #Ad Is Not Killing Your Engagement, It's Building Trust
Research published today by HypeAuditor and the IMTB shows that explicit ad disclosure using #ad is not associated with lower engagement.
PI LIVE Europe Centres Connection with Festival of Partnerships Launch
This Autumn, PI LIVE Europe is back bigger and better than ever, with a multi-campus extravaganza for performance-driven partnerships.
“We Were Welcomed With Open Arms” Tradedoubler CEO Talks US Expansion, LLM Solutions, and Affiliate Fraud
Tradedoubler CEO Matthias Stadelmeyer on cracking the US market, building AI-ready attribution, and why transparency will define affiliate marketing in 2026.
Only 11% of Advertisers Ready for ‘Zero-Click’ Future, Says mrge Report
A new report from mrge warns that most commerce advertisers are unprepared for AI-driven, zero-click discovery, even as budgets continue to flow into affiliate marketing and performance-led channels.
The De-Influencing of the Super Bowl: What Brands Can Learn From 2026’s Top-Performing Ads
While 59% of this year’s Super Bowl commercials featured celebrities, seven of the top ten highest-scoring ads did not rely on famous faces at all.
AI Taskforce Launched by APMA as Industry Navigates New Frontier
The APMA has launched a dedicated AI Taskforce, aimed at safeguarding the affiliate and partner marketing channel as artificial intelligence transforms the digital landscape.
Report Reveals Top Beauty Brands are Influencer-Led
The Traackr Creator Advantage Report revealed that influencer-led brands are dominating the beauty landscape.
Adtraction Tackles the Consent Gap with Fair Tracking
Adtraction has unveiled Fair tracking, a new initiative designed to ensure partners are fairly compensated when privacy rules and consent limitations prevent traditional tracking.
"The Art of Storytelling Has Been Lost in the Focus on Scale in the Creator Space” Jay Richards Appointed New MD at Disrupt
In an exciting move, Disrupt Marketing has appointed Jay Richards as its new Managing Director.
Affiliate Fraud Will Persist Until the Incentives Change
Tom Rathbone argues that fraud will not change until transparency is more profitable than ambiguity.
“The Sky’s The Limit” Jonathan Mathes on Tombras’ Affiliate Journey
With twelve awards already under his belt, Tombras' Jonathan Mathes reflects on the team's journey so far, and what the future holds.
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The Big Content Commerce Debate: Is Search Over?
The affiliate marketing industry has had its fair share of setbacks, but it has been able to constantly adapt to keep itself in the game....
The New Buyer Journey: How Influence is Reshaping Shopping in 2025 & Beyond
In this session, we’ll dive into proprietary GRIN data, exploring how consumers make decisions on what to buy in 2025.
Charting New Paths Affiliate Marketing’s Role in Travel Growth
Discover how travel brands are transforming the industry by driving revenue through unique partnerships and a true global strategy....
Overlooking the $3 6 Trillion Hispanic Market: Why Hispanic Creators Are the Key to Winning
If your brand is serious about growth, the time to invest in Hispanic creators is now. The Latino market isn’t waiting - are you ready to lead or fall behind?
The Future of the Internet: How the Rise of Ad Blockers is Changing the Landscape for Publishers, Creators, Advertisers– and You
Today’s ad ecosystem is broken—cluttered, disruptive, and pushing users toward ad blockers....
Navigating the Authenticity Paradox: Building Trust and Friendship in a Commercialised Space
This panel explores the challenge of maintaining authenticity within commerce-driven environments.
