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New UK Data Law Could Make Affiliate Tracking Exempt from Consent

However, there is work to be done if affiliate marketing is going to meet the necessary requirements.

Creator Economy

Nearly Half Of Gen Alpha Are Already Earning From Online Side Hustles

Gen Alpha teens are turning screen time into income, switching passive scrolling for side hustles.

Influencer Marketing Creator Economy

Creators Are Beating Fortune 100 Brands in 2025: Here’s How They’re Doing It

Whether you’re part-time, full-time, or just getting started, here’s everything you need to know to level up your creator game in 2025.

Affiliate Partnerships Performance Marketing Newsdesk

We’re Heading to iPX London 2025

What we're looking forward to at the event...

Influencer Marketing Creator Economy Newsdesk

With the Launch of the Congressional Creators Caucus, Lawmakers Begin to Address the Creator Economy

Representatives Yvette Clarke and Beth Van Duyne launched the bipartisan Congressional Creators Caucus last week, which is designed to help the creator economy.

Affiliate Partnerships Performance Marketing Newsdesk

Affiliate Marketing Industry Surges 49.8% to $13.62B, Says PMA Report

Affiliate marketing growth outpaces e-commerce as sector diversifies and strengthens.

Influencer Marketing Newsdesk

Indy Clinton Turns the Tables: How One Influencer Used a Private Investigator to Expose Trolls

In a bold move, influencer Indy Clinton has taken digital accountability to a new level - hiring a PI to unmask anonymous online trolls.

Influencer Marketing Creator Economy

Mr Worldwide’s Marketing: How Pitbull is Rebranding Bald as Bold for Gen Z Women

"I've been in the game for 25 years, and to see every demographic, everybody [dressing up] at the shows is priceless.”

Influencer Marketing Creator Economy Newsdesk

Claudia Sandino: CapCut’s New Update Could Cost Creators and Marketers Their Video Content Rights

Claudia Sandino recently spotted that CapCut updated its Terms of Service, and while the rollout was quiet, the implications are anything but.

Affiliate Partnerships Partner+

“We Lost 70% of Revenue, Grew It Back, Then Doubled It” Sri Sharma on Burnout, Start-ups, and Robotics

Affiliate heavyweight Sri Sharma reflects on his impactful career and the things that excite him now.

Affiliate Partnerships Creator Economy Performance Marketing Newsdesk

Levanta Expands Affiliate Platform to Walmart Sellers in Early Access Rollout

Sellers and creators can activate and monitor affiliate campaigns across Walmart and Amazon in a game-changing unified platform.

The First Museum of Digital Influence Is Here, And It’s Changing How Marketers See the Internet

The Museum of Digital Influence: the first online archive dedicated entirely to chronicling the evolution of digital influence across eras.

Affiliate Partnerships Performance Marketing Newsdesk

Sainsbury’s to Launch New Retail Media Platform, Nectar360 Pollen

The new platform enables marketers to plan, activate, measure, and monitor campaigns across both Sainsbury’s physical stores and digital channels.

Affiliate Partnerships Creator Economy Newsdesk

WhatsApp to Introduce Ads in ‘Updates’ Section: What It Means for Marketers

The move aims to unlock new revenue streams for Meta, but there’s a chance it might backfire.

Creator Economy Influencer Marketing Partner+

Nostalgic Marketing Is Booming, so Here Are the Best Campaigns to Inspire You

Nostalgic marketing is on the rise, and people are definitely yearning for life back in the early 2000s. Here are the best campaigns to inspire you.

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