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Is Google Dead? Study Finds Consumers are Choosing TikTok as a Search Engine
A new Adobe report has revealed that nearly half of US consumers (49%) now use TikTok as a search engine.
‘It Pushes the Industry’ Inflektion’s Haafiz Dossa on the Impact of Innovation at the USPAs
For Inflektion’s Haafiz Dossa, winning gold at the USPAs set the stage for a strong 2026. Here’s what he advises for those eyeing submission and success this year.
Onetag Acquires Adtech Aryel for Creative Integration
Onetag shared that the deal aims to create a unified value exchange in digital advertising amidst industry ROI pressure.
The Global Influencer Marketing Awards are Back for 2026: Enter Now
The Global Influencer Marketing Awards will be returning with a flashy new rebrand this September.
Gen Z Founders: How a Greek Summer Started Isobel Dolan’s WANT-ID
Isobel Dolan founded WANT-ID with the core value of turning athletes into more than names on a roster, but what does that actually look like?
SoFire’s Hot Campaigns: Gemma Collins Becomes Iconic UK Creative Director of Canva
Gemma Collins and Canva slayed an absolutely iconic campaign this week.
‘It strengthened our credibility’ Upsellit’s Jeremy Aaronson on Industry Recognition at the USPAs
Having grabbed gold at the USPAs, Upsellit’s Jeremy Aaronson talks industry acclaim, submission top tips and post-triumph trajectory.
Monthly Top Line - February 2026
Our walkthrough of the latest promotions, job picks and industry moves in February.
Creator Economy Monthly Top Line: February 2026
Welcome back to our Monthly Top Line - creator economy edition. Find out career moves from February 2026.
"Sometimes family is who we find along the way” Elissa Wardrop on Her Viral IKEA Punch the Monkey Campaign
From a 9-minute editing window to a message about found family, Wardrop takes us behind the viral Punch campaign.
Gen Z Founders: How ZEO Dylan Huey Turned From Teen Content Creator to Business Owner at 22
Gen Z Founder Dylan Huey has never taken the leap from a 9-5 to a business owner: he’s always been on his own entrepreneurial path.
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“Creators Drive Culture”: Becky Owen on Disruptive Campaigns, Creator-Led Innovation, and What’s Next for the Industry
Ahead of CreatorFest 2025, Billion Dollar Boy CMO Becky Owen discusses the year’s biggest campaigns and how brands can collaborate with creators.
Spotify Partners with Amazon Ads to Expand Programmatic Reach
Spotify has teamed up with Amazon Ads in a global deal that makes its audio and video inventory available through Amazon’s DSP. Advertisers can now buy Spotify programmatically across nine markets, with more to follow in 2026.
Affiliate Networks Respond to ChatGPT Instant Checkout
Awin, Partnerize, CJ, Rakuten Advertising, and impact.com reflect on ChatGPT’s venture into e-commerce and what it means for affiliate marketing.
Adlook and smartclip Unite to Enhance Privacy-First CTV Ads in Europe
Advertisers can tap into measurable, precise CTV opportunities, compliant with privacy regulations across Europe's rising CTV market.
ChatGPT Drops ‘Instant Checkout’ in US: What it Means for Affiliate Marketing
The agentic commerce era has arrived.
SoFire’s Hot Campaigns: How Mr Fantasy Became TikTok’s Most Unconventional Influencer with a Major Chipotle Deal
Why would a popular actor create Mr Fantasy, and how did he land a high-profile brand deal with Chipotle?
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