New UK Data Law Could Make Affiliate Tracking Exempt from Consent
However, there is work to be done if affiliate marketing is going to meet the necessary requirements.
The browser extension has been issued a class-action lawsuit. The team has shared a response with Hello Partner.
The platform is rebranding to focus on personalised offer capabilities.
The partnership arrives alongside the continuing boom of retail media ad spend.
MMM has historically struggled to measure the affiliate channel, but these challenges are not insurmountable.
A new wave of manual actions have been targeted at news publishers throughout Europe.
Last week's Moonpull event provided insight into the stance that publishers plan to take in 2025.