Meet the Judges for the GPMAs 2025
The judges will soon begin work on ranking, voting, and debating who should win at the GPMAs this year. Here, they provide some thoughts.
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Lloyds Revamps Cashback Programme with Cardlytics to Boost Customer Rewards
The initiative cements CLO as a significant affiliate strategy this year.
Creators Guild of America Launches ‘Industry Standard’ CGA Rider to Protect Creators
The Creators Guild of America has launched CGA Rider, a legally binding document designed to protect the rights of content creators.
The Impact of Trump’s Tariffs on Influencer Marketing and How to Mitigate the Effects
With tariffs now frozen for 75 countries and an uncertain future, here's how to mitigate the effects on influencer marketing.
“It’s Really Difficult to Define Any Dominant Niche”: Influncer Marketing Quirks in Finland
Speaking with Daria Belova, the influencer marketing landscape in Finland is taking its own unique shape.
News UK Sells Influencer Agency The Fifth to Brave Bison in Strategic £7.6M Deal
News UK has announced the sale of its influencer marketing agency, The Fifth Group, to digital media and technology company Brave Bison.
The PMAs 2025 Shortlist Has Landed
With new categories and one important award requiring your vote!
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