Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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How Consumer Food Brands can Embrace Influencers for Valentine’s Day
Influencers can help you with amplifying your brand messages, providing creative inspirations around how to use your product, or providing reviews on how the product tastes. Below are some fun ways you can work with influencers to make your product top of mind this Valentine’s Day. 1. Ask to...
Less Filters, More Authenticity
If your response to the latest advice from the Advertising Standards Authority (ASA) was ‘finally!’ then you’re not alone. Their warning to brands and influencers who use filters while promoting products on social media aims to limit misleading claims – and has been widely well-received. It comes after a social...
As Video Apps Join forces – Could We See the Return of Vine?
Under the guise of a new name, could Vine-round-two rival TikTok's reign?
Talking Influence Hosts IMS Global 2021
Save the dates!
Dr. Alex George Appointed Young Mental Health Ambassador
Mental health continues to be an important topic for influencers.
Winner Highlight Series IMA 2020: Part One
Find out who took home the trophies at the Influencer Marketing Awards.
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