Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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How Influencers and Social Media Platforms are Supporting National Eating Disorders Awareness Week
The aim of NEDAwareness Week is to raise the importance of education surrounding eating disorders while offering helpful resources to sufferers and the general public. According to the leading UK eating disorders charity, Beat, 1.25 million people in the UK have an eating disorder. Although it is not rare...
How to Innovate Your Seasonal Marketing Campaigns
Aligning marketing with seasonal events – like Easter, Christmas, or Mother’s Day – helps to boost your visibility during lucrative shopping events, deliver highly-relevant content to your customers and align your brand with trending social conversations. But there are challenges as well as benefits. Seasonal campaigns are popular. Running one during...
Winner Highlight Series IMA 2020: Part Three
It is great to look back on previous Influencer Marketing Awards winners in order for this year’s entrants to gain insight and inspiration. We want to encourage you to enter the awards so that we can continue to celebrate the excellent work within the industry – perhaps you’ll see...
Snapchat and Shout Partner to Provide Mental Health Support for Young People
Research from the London School of Economics (LSE) presented that 50% of Snapchat users are under 25 years old, and 23% have not yet graduated from high school. The largest Snapchat age demographic is 18- to 24-year-olds. This age group makes up 37% of Snapchat users. With this demographic currently...
A Day in the Life: Amber Wilde, Family Blogger, and Content Creator
In honour of LGBTQ+ history month in the UK, we welcome the return of our Day in the Life series by speaking to blogger, Amber Wilde.
5 Instagram Growth Strategies Your Brand Needs to be Using in 2021
If there is a time to be growing your Instagram it is now, which is why I am going to present to you, what I, having grown hundreds of thousands of followers over the past couple of years, think are the most important strategies to be using on Instagram in...
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