Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
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OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction....
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
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A Day in the Life: Sedge Beswick, Managing Director at SEEN Connects
Talking Influence’s day in the life series aims to provide insight into the roles of some of the key players within the influencer marketing industry, enabling readers to understand more about the work that happens behind the scenes that allows the industry to thrive. Today’s installment features Se
How Can Content Creators Act as a Support Network for their Audiences Post-Pandemic?
From inspiring personal illustrations and uplifting affirmations to native tools like reels and IG rooms that make it easier to connect, Instagram has become a platform that provides accessible support. My Instagram journey started by searching for a community of like-minded young women with mental health challenges and today I...
TikTok Off-App Campaign Shines a Light on Unsigned Artists
If you want to see one of these billboards in person, they will be displayed throughout the month of August near iconic music venues such as Brixton Academy (London) and the O2 Apollo (Manchester). The aim of these billboards is to allow music fans to get first sight of the...
What TikTok Made Cool: The Olympic Games
This year is the first year that TikTok has been around alongside the Olympic Games, with its popularity really booming over the past year or so. We already know that TikTok can very successfully build hype around sporting events – take the UEFA EURO 2020 for example. Sponsors of the Olympic...
Voice Technology: How Will it Tap Into the Influencer Community – and Where Does Video Stand?
In 2018, a study found that more than 118 million smart speakers were in US homes, a 78% growth from the year before. In fact, another study found that 71.8% of consumers expect to use voice technology more in the future. From reminders, news, and weather updates to podcasts...
What’s Going On with Clubhouse?
For many, the exclusivity of Clubhouse’s initial invite-only approach, and the way that the app started out only being available to iOS users, was appealing – it wasn’t for everyone, so if you were in, you were lucky. However, in May, Clubhouse became available for Android users as well...
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