Amazon Doubles Influencer Commissions Ahead of Extended Prime Day
As Prime Day approaches, Amazon is rolling out increased commission rates to incentivise influencers to drive more sales.
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Why The Influencer Marketing Industry Needs To Do More
Given the heartbreaking, tragic death of George Floyd in Minneapolis on May 25, as well as Breonna Taylor and Ahmaud Arbery, and a harrowing week of protests and police brutality in the US, many have been left shocked and deeply upset, questioning what it is they should do and say...
Directory Q&A: Analisa.io
We sat down with one of the featured analytics companies, Analisa.io, to find out more about their platform and how it could help you. What makes Analisa.Io stand out from the crowd? Analisa.io is an AI-powered social analytics tool that provides Instagram and TikTok analytics to businesses...
TikTok Commits to Promoting Black Creators to Address Censorship Accusations
TikTok released a series of actions the social media platform plans to take after criticisms that its recommendation algorithm suppresses black creators. The actionable steps TikTok is taking to foster an inclusive environment on the platform includes establishing a creator diversity council aimed at “recognising and uplifting the voices driving...
How Brands and Creators Can Succeed Post-COVID-19
In the era of social distancing, our notion of retail stores has changed. Popping into a store isn’t about leisurely browsing anymore. It’s neither experiential nor tactile. Out-of-home is currently out of favor and experiential is in RIP mode. So, almost overnight, brands have had to figure out...
YouTube Creators Most Trusted by Consumers
According to new international research published today by Takumi, YouTube influencers are the most trusted by consumers. The report looks at consumer, influencer and marketer opinions of TikTok, YouTube and Instagram across the UK, USA and Germany, and focuses on perceptions of influence, trust, authenticity and legislation. In the last...
Leveraging Communities: Consumers Want to Feel Closer to Their Favourite Brands
AspireIQ’s new report focuses on helping brands understand how to build an effective community marketing program and found a disconnect between what consumers want versus how brands engage them, presenting an opportunity for brands to leverage their communities to drive influence and build loyalty. Out of the 617 consumers...
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