Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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These Brands Have Mastered Instagram Influencer Marketing. Here’s How.
The brands that are excelling right now on the platform are using similar tactics to accomplish one main goal: create a sense of community with their partners. Their most successful influencer collaborations include not only branded partnerships anchored in inclusivity, but also community-building exercises such as hosting virtual events and...
Paving the Way for Inclusive and Representative Stock Images
Stock image company, Getty Images, initially launched Project #ShowUs, in collaboration with Dove and Girlgaze, in order to put an end to the narrow definition of beauty consistently portrayed in advertising. They aimed to set a new standard for the authentic, diverse and inclusive representation of women and non-binary individuals...
IMA Category Spotlight: The Platform Awards
As well as our existing categories, the introduction of new awards aims to celebrate even more of the growing and thriving influencer marketing industry. The Platform Awards Among the new categories, we have created a whole new section that includes four awards: Best Use of YouTube, Best use of Instagram,...
The Integration of Influencers into the ‘Mainstream’
In 2018, we saw Joe Sugg, best known for his YouTube channel, feature as the first ‘social media star’ on BBC’s Strictly Come Dancing. YouTuber Saffron Barker followed in Joe’s footsteps the following year. This was a huge step for the inflluencer world, as Strictly Come Dancing attracts...
Instagram Sets Out to Make the Platform Safer for Teens
New AI tools will identify ‘suspicious’ adults, notifying them that messaging a user under 18 is prohibited. Although the minimum age to sign up for an Instagram account is thirteen, the team behind the app are aware that there are cases of people who are younger than 13 lying about...
Is YouTube Evolving to Keep Up with TikTok?
As YouTube is – and has been for over a decade – the platform for video content, they’ve responded to this challenge by releasing YouTube Shorts. This new feature offers another way to keep people on the platform longer and provides a new format for creators to upload. Although still in...
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