Strategic Evolution in a Time of Disruption: What to Expect from PI LIVE Europe 2025
Exploring the key themes shaping this year’s PI LIVE Europe agenda.
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First Banking Platform For Creators Arrives After $4 Million Funding Round
US-based platform ChannelMeter has created the first dedicated banking platform for content creators following a $4 million dollar seed round of funding. Creators generated an estimated $15 billion in revenue last year, many without the financial tools, services, and security afforded to traditional businesses. As of July 7, the new...
AIMCO Launches First Australian Influencer Code of Practice
The Australian Influencer Marketing Council (AIMCO) has released its first influencer code of practice since launching. AIMCO was established by the Audited Media Association of Australia in September 2019 to set best-practice standards around influencer marketing. With contribution from more than 50 companies, the new Influence Marketing Code of Practice...
How Live Streaming Boosted Community During Lockdown
As the Government reopens our high streets and continues to relax social distancing measures, we’re reflecting on the ways we kept entertained, connected, and sane during lockdown, and ask if live streams really were our saviour? Since the lockdown was announced, live-streaming views have increased by 45% across multiple...
Key Trends That Will Shape Influencer Marketing Post-COVID-19
Over the last four months, influencer marketing has continued to prove to be an essential – and resilient – marketing channel for brands. But as lockdown eases and retailers start to reopen their bricks and mortar stores, many ponder what the future holds for influencers and how they will help brands navigate...
Karat Unveils First-Ever Credit Card For Online Creators
US-based fintech startup Karat has introduced Karat Black Card, its first business credit card exclusively for social media influencers and creators on YouTube, Instagram, TikTok and other online platforms. Co-founder and CEO Eric Wei used to be product manager at Instagram and helped built products like Instagram Live for creators....
TikTok Popularity: Three Ways TikTok Transcends Its Platform
From surpassing all-time 2 billion global downloads to being ranked as one of the most downloaded apps in the last decade, TikTok’s popularity has continued to skyrocket and this hasn’t gone unnoticed.But universal recognition like this isn’t something that is given so quickly to many social...
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