Real Reason Ben & Jerry’s Co-Founder Jerry Greenfield Departed, and What It Means for Unilever
Jerry Greenfield, co-founder of Ben & Jerry’s, has stepped down after nearly five decades after political disputes with Unilever.
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Best Multi-Channel Campaign - VoucherCodes.co.uk
With seamless blending of performance and brand marketing across multiple channels, VoucherCodes.co.uk drove exceptional sales growth, increased Average Order Value, and exceeded all campaign objectives.
Best Managed Affiliate Programme - SME - Silverbean
Silverbean won for their exceptional management of Sage Appliances’ UK affiliate programme. Their data-driven, partnership-focused strategy delivered outstanding YoY growth, exceeding targets across revenue, traffic, and editorial content.
Best Managed Affiliate Programme - Enterprise - dentsu X
dentsu X won for their exceptional work in rebuilding the B&Q affiliate programme. By enhancing efficiency, diversifying the publisher mix, and ensuring strict compliance, they successfully overcame ad-hijacking challenges and drove significant revenue growth.
Best Lead Generation Campaign - Financial Times
Through clever, timely content and strategic use of the election news agenda, the Financial Times attracted over 70,000 new registered readers, driving exceptional growth in the US market.
Best Full Funnel Strategy - Rakuten Advertising
Harrods and Rakuten Advertising impressed with a customer-centric, data-driven affiliate programme. By shifting to a full-price, high-value focus, they drove sustainable growth, exceeding expectations across all funnel stages and redefining luxury retail marketing.
Best Experimental Campaign - In Digital
By leveraging first-party data and advanced experimentation, In Digital grew the FT's registered user base by 600,000 and more than doubled ad revenue, setting a new standard in audience monetisation.
