Influencers Arrested and Hundreds of Posts Taken Down in FCA Crackdown
Three influencers have been arrested in relation to an FCA report of illegal financial advice content.
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Whalar Launches Purpose-Led Creator Marketplace
In time for Earth Day today, Whalar has launched The Change Collective, a curated creator marketplace that connects brands with creators dedicated to using their influence to affect positive change on issues including sustainability, equality and health. Having been in the pipeline for over a year, Whalar’s Change Collective...
Levi’s Partners With TikTok to Bolster Social Commerce Efforts
Like most retailers, iconic denim brand Levi’s has had to shut its physical shops due to the global pandemic. To reach its shoppers in a new way, grow its digital business, and expand its social commerce efforts, Levi’s partnered with TikTok for its “Shop Now” program. Though its...
The Rise of the Performance Model in Influencer Marketing
It’s a new normal, and the changes that the pandemic has brought about has influencer marketing moving towards a new way of operating. More and more, influencer marketing is adopting the affiliate model for payment. It’s true, the advertising world took a little while to get its head...
In This Together: The Fifth Partners With Frontline.Live to Support Health Care Workers
New content series, In This Together, aims to shine a light on the good the influencer industry is doing to help the wider community, help spread a little much-needed positivity, encourage others to do something similar, and showcase how brilliantly creative and reactive our industry is. First up is The...
Platform Diversity: Five Social Media Platforms to Consider
As consumers spend more and more time on social media whilst being stuck at home, brands are looking for new ways to reach and engage audiences. Many niche social platforms have emerged in recent years to help fill a hole that perhaps Facebook and Instagram, which have long dominated social...
Gleam Futures Launches Gleam Entertainment For TV Personalities
Gleam Futures – the agency that is behind the likes of Zoella and Tanya Burr – is launching its own full-service talent management arm for those that started their entertainment career on mainstream platforms and have evolved to include digital as a core focus. Gleam Entertainment marks the agency’s tenth anniversary...
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