The GPMAs Shortlist Has Arrived
The moment you’ve been waiting for – our 2025 GPMA shortlist is now live!
Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.
Get the email newsletter and unlock access to members-only content and updates
Get started with our best stories
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
- ChatGPT Now Mimics Google Ranking Factors: What That Means for Influencer and Content Marketers
- “You Have to Ride the Sandworm” Santi Pierini, CEO of CJ, on AI Search, Social Commerce, and the Future of Affiliate Marketing
- “Can You Really Copyright an Aesthetic?” Bunmi Jenfa on the Intersection of Law, Fashion and the Creator Economy
Performance Marketing
The latest posts only for subscribers
Branded Entertainment Network Acquires TubeBuddy
Branded Entertainment Network (BEN) has announced the acquisition of TubeBuddy, a platform that helps YouTube creators optimise their audience and channel growth, helping creators with a wide range of tools. The terms of the deal have not been disclosed. TubeBuddy has seen +90% growth year-on-year and is used by over...
How Brands Can Utilise UGC in their Marketing Strategy Post-COVID
With communities doing their best to adapt to pandemic-related restrictions, it’s unsurprising to see the huge momentum shift we’ve seen play into digital channels. With lifestyles severely impacted, we’ve had to trade IRL connections for their best online equivalents, be it shopping, entertainment, or social connection. These...
How to Ensure Successful Influencer Relations
With the inexorable rise in influencer marketing comes increased scrutiny. As more brands look to influencers to connect with their audiences and as more people turn to influencing as a full-time career, there becomes a need to prove value and justify a return on investment. The origins of influencer marketing...
Shopify Partners With TikTok to Drive Social Commerce
Just in time for the online holiday shopping season, e-commerce shopping platform Shopify has entered into a global partnership with TikTok to boost social commerce. The deal aims to make it easier for Shopify’s over 1 million merchants to reach TikTok’s younger audience and drive sales. The partnership...
A Day in the Life: Ian Forrester, SVP, Research & Analytics at Whalar
Ian joined Whalar at the start of 2019 on a mission to bring some rigour to research and insight in influencer marketing. After ensuring Whalar’s basic data house was in order, he conducted the world’s first neuroscience study on influencer effectiveness and, more recently, launched the world’s...
Know Your Image Usage Rights
Let me tell you a story about an influencer – let’s call her Olivia. One day while watching TV, she saw a clip of a YouTube video she’d made for a vacuum company appear as a TV commercial. Startled, next, she noticed images she’d taken for the firm’...
Recommended
