“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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Here’s What Not to Miss at the Influencer Marketing Show 2021
Now that the #IMSLDN21 agenda has been released, it’s time to get excited about the insightful sessions and learn more about some of the show’s sponsors. Welcoming OnlyFans as sponsors OnlyFans has been prevalent in the media since its inception in 2016. More recently, OnlyFans has built a...
Exploring Influencers Place at the Met Gala
The Met Gala takes place every year, as a fundraiser for the Metropolitan Museum of Art’s Costume Institute, with the first event taking place in 1948. The media attention that the event attracts has clearly grown massively over the years, especially now on social media. This year was especially...
What Does TikTok’s Shopify Partnership Mean for Brands and Creators?
Similar to “pinning” items on Pinterest, users can also add products to their favourites list, which allows them to window shop while scrolling through TikTok. The partnership is visible on Shopify’s Web Store, which drives Shopify merchants directly to the TikTok app. There will also be a Shopify video...
How Can Brands Reward Creators for Generating High-Quality, Brand-Approved Assets?
In fact, according to a recent study, more than half (56%) of social media consumers now prefer to follow ‘everyday’ influencers like friends, family, and peers, when compared to the ‘typical’ influencer model. As this trend continues, brands everywhere are starting to integrate an alternative approach that leverages organic content...
The Much Anticipated IMS London 2021 Agenda is Here!
This year’s flagship event will take place in a hybrid format for the first time ever, with all sessions taking place at London’s Old Billingsgate on 21st October in front of a live audience. For those who aren’t able to attend in person, the sessions will also...
What’s New on Instagram? Introducing Favourites and Montages
Instagram launches new features including favourites, and montages, to encourage users to utilise the tools the platform has to offer, as well as to ensure that users enjoy a seamless and positive experience on the platform.
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