Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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IMS Global 2020 Throwback: Part Two
Today we take a look at the IMS Global 2020 session ‘The Greater the Influence, the Greater the Accountability: Social Good and Activism within the Influencer Channel’. The key points covered include: * How to promote your organisation’s values and purpose through harnessing the power of the influencer channel. * With...
Content Creator Awards Launched by Talking Influence
Since successfully launching the Influencer Marketing Awards three years ago, the team at Talking Influence has decided that as well as recognising and rewarding the excellent work of agencies and brands, it’s time to put the emphasis back on the Content Creators, highlighting the power that they have to...
Trends are Migrating from Other Social Platforms onto YouTube
However, like everything on the world wide web, YouTube does not exist in a vacuum. Part of its enduring strength has come from its ability to respond to and incorporate trends that have started on other platforms. Just as the developers behind YouTube have a key eye trained on the...
IMS Global 2021 Partner Spotlight: Influencity
It’s great to have Influencity involved as a partner for this year’s Influencer Marketing Show Global. What are you most looking forward to about the virtual event? Are there any sessions that interest you in particular? As every year, we are proud to sponsor such an incredible event....
How is the Updated Shop Feature on Instagram Working for Brands?
Considering the events of the last year, it is no surprise that platforms are making interface tweaks that create more in-app shopping opportunities. Demand for social commerce was already high pre-pandemic. By 2018, 55% of online shoppers admitted to making a purchase through a social media channel. Then lockdown struck...
Our Early-bird Offer to Enter the Influencer Marketing Awards Ends in 24 Hours!
The final deadline to enter the awards is just under four weeks away, so there is still some time to craft your winning entry. The deadline for regular entries is 15th April, but to take advantage of our early-bird offer you’ll need to submit your entries before midnight tomorrow!...
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