Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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IMS Global 2021 Roundup: Day One
Day one of the show was hosted by long-term friend of Talking Influence and The Influencer Marketing Show, Scott Guthrie, from the Influencer Marketing Lab. After each session, Scott chaired a Q&A with the speakers, taking a deep dive into their topic of discussion answering questions from the...
Influencer vs Creator: What’s the Difference?
Seemingly parading their freedom and claiming work as the purpose for their trips, influencers received widespread condemnation on social media – so much so, that the conversation reached national daytime television. The proliferation of inauthentic sponsored content and arguably selfish behaviour gives many creators a bad name. We know consumers are...
IMS Global 2020 Throwback: Final Installment
The final Influencer Marketing Show Global session from 2020 that we’re looking back on is titled, ‘Don’t put all your eggs in one platform! The what, where and how of platform diversity’. The speakers covered key points such as: * Budgets are being increasingly scrutinised, so what is the...
IMS Global 2020 Throwback: Part Three
This is the penultimate video in the teaser series ahead of The Influencer Marketing Show Global next Tuesday. Make sure you catch up on the IMS 2020 session that we shared yesterday. In this session, our panelists spoke on the topic ‘Metrics That Matter: Understanding Influence Through Data, Creativity and...
How are Social Platforms Evolving to Monetise Creator Content?
We are all aware of the initial features and opportunities that allowed online content creators to earn money from their social posts, such as YouTube ad sense and promotional brand deals on Instagram. However, these are now just a couple of the ways in which creators can monetise their content,...
A Day in the Life: Gee Linford Grayson, UK & Ireland Creator Partnerships at Patreon
Gee joined Patreon’s Creator Partnerships team back in May 2020, when they opened their office in Berlin. Before Patreon, Gee was working at Soho House, programming their members' events in London and then later in Berlin.
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