“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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#GetVaccinated Campaign Demonstrates the Power of Influencers in Times of Uncertainty
“There’s a microchip in the vaccines…”, “the vaccines will alter our DNA…”, “vaccines cause autism…” are a few examples of the types of misinformation that spread on social media like wildfires. Governments and health organisations like the NHS and NGOs strengthened their efforts to extinguish the flames to encourage...
Influencer Marketing Experts React to Instagram Changes
Instagram has played a crucial role in influencer marketing for years, and has been a game changer when it comes to both sharing images across social media and influencer marketing.
Report Reveals Future of Influencer Marketing is Brand Advocacy
A report launched this week by influencer marketing platform Wearisma shows the industry is changing. Brand advocacy is now a key focus area instead of traditional influencer campaigns based on hyper-visibility and mass followings. The research for the report was carried out in partnership with Dectech, which analysed the social...
The Ethics Behind Influencer Gifting
It’s important to discuss whether brands and businesses have the right to call out an influencer if they send the influencer something, and they then do not promote it on their social media. And following this, if an influencer is required to or expected to promote a gifted product...
Fashion Week: How Influencers Have Diversified the Catwalk
Moschino’s Spring 2022 show was praised by many observers as the most diverse and inclusive in the history of New York Fashion Week. This could indeed be a watershed moment for influencers who have been driving fashion’s move towards inclusivity for years. Gen Z has an instinct for...
What TikTok Made Cool: The Virtual Resumé
It’s September, which means many people are returning to school, college, universities, and starting their newest career ventures. After spending some time away from normality during the pandemic, and studies and jobs being put on hold for many, creating your ‘back with a bang’ resumé may not be the
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