TikTok Leaders Unpack Trends in Creator Monetisation, Content and Commerce
Leading voices from TikTok shared insights on how creators, content and commerce continue to shape the platform.
Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.
Get the email newsletter and unlock access to members-only content and updates
Get started with our best stories
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
What Influencer Marketing Can Learn From Performance Marketing
In the digital sphere, our access to granular data gives us the ability to track how customers are interacting with brands, content and products at all times. Never before have we been able to so accurately analyse the individual value of such tiny individual components of our overall business strategy....
How the Influencer Marketing Industry is Reacting to Coronavirus
The global outbreak of COVID-19 quickly caused disruption for influencer marketers. With teams now adjusting to working from home as offices shut, advertising budgets have been frozen, and industry events postponed or cancelled altogether, the influencer marketing industry has been quick to react and adapt. In response to the pandemic,...
Stadiumred Group Acquires Influencer Marketing Agency Mediakix
Stadiumred Group has acquired influencer marketing agency Mediakix for an undisclosed amount, adding to its expanding agency collective. It is the group’s fifth acquisition in two years, and the group plans to acquire more agencies to meet client needs by the end of 2020. “By joining the Stadiumred collective,...
A Day in the Life: Veronica Chang, Co-Founder & CMO of FavourUp
Veronica Chang is a content economist with experience in multiple industries such as fashion retail, luxury, and digital marketing agencies. She founded FavourUp in 2017, building technology to facilitate the industry to reallocate resources with content. By driving the market demand with content towards the social problem, it can be...
Instagram Livestreams Accelerate During Coronavirus Quarantine
As the Coronavirus outbreak has forced people to stay inside, Instagram Live, which launched in 2016, has seen a huge surge in usage. Instagram Live, which plays Instagram livestreams that audiences can access via Instagram Stories has previously been somewhat overlooked by many brands. However, mentions of IG Live on...
How to Build Your Influencer Community During This Uncertain Time and Beyond
The influencer marketing world is changing at pace — even more so as Coronavirus disrupts how the industry does business and how audiences act. With the Coronavirus pandemic sparking marketers to change their strategies, you’ve probably already thought of some steps you can take to revamp your program. But as...
Recommended
