Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
What does the major acquisition mean for performance marketing?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
PI LIVE is coming to Bristol on 26th March 2026…
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
Affistash Co-Founder describes the move as a new “milestone.”
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
The first social gifting platform that will allow influencers to receive gifts from fans directly, without sharing private information, is powered by RealGifts, the same tech behind the gifting widget on the notable dating/hookup platform, Seeking Arrangement. Despite the controversy, Seeking Arrangement has a set up that works, ‘sugar...
Fronted by Years & Years lead singer and It’s A Sin star, Olly Alexander, the UK segment of the event will take place in an East London pub on 25 June, all streamed to YouTube. The YouTube event will also feature performances from across the globe, sharing the spirit...
After working in social media strategy for ten years, Charlie took on the role of strategy director at Billion Dollar Boy two months ago. Charlie has always had a keen interest in the influence space, and she is passionate about applying this in her new role.
Representing a robust client roster of over 45 YouTubers, digital content creators and influencers (many of them BIPOC), Anita K. Sharma is renowned for being one of the first entertainment lawyers to help content creators navigate this developing industry, protect their content, and broker lucrative, unprecedented deals. As a BIPOC...
A recent report from Influencer Marketing Hub found that nine in ten of the 5,000 marketers they surveyed believe that influencer campaigns are successful, and the publication estimates that the global market for creator-driven advertising will reach US$13.8 billion by the end of the year. The same...
Snapchat’s new editing tools, gifting and marketplace Many of you may associate Snapchat with a teenage audience, acting as an image, video, and text-based instant messaging platform. Snap Inc, the team behind Snapchat, is putting new initiatives in place which will mean the app will have more to offer...