Charlie told us how she has noticed that influencers are still seen as a bolt-on in many media plans, which is what drew her towards BDB, as she knew that the team's focus on looking at the whole digital space through an influencer lens. She reached out to her internal recruiter on LinkedIn speculatively, and it just so happened that the strategy director role at BDB was just about to go live - maybe it was meant to be!
Within her role, Charlie ensures that there is rationale and rigour behind all of her team's creative ideas, developing how data and research can be used in interesting ways, both for pitches and reporting. She also works on bringing influencers into the wider media mix - really challenging how the industry works with content creators so we don't stagnate.
