“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Awarding Best-in-Class Influencer Partnerships with New US Ceremony
The inaugural US Partnership Awards will be the first of its kind, recognising the importance of modern outcome-based partnerships that drive customer value, loyalty, and growth, including the celebration of the immense value that influencer partnerships have on modern marketing. Founder of the Partnership Awards, Matthew Wood, says: “As brands...
LinkedIn Set to Rival Clubhouse with Audio Rooms
Last March, when live social audio was a hot topic for many, Jake Poses, LinkedIn lead for video, creators, and events said that the professional networking platform was doing “early tests to create a unique audio experience connected to your professional identity,”. LinkedIn’s live audio offering, set to be...
‘New Year, New You’: Responsible Influencer Marketing
As it always is at the beginning of a new year, the pressure is on to become a brand new, healthy, fit version of ourselves. And of course, influencer marketing is the ideal way for health and fitness brands to push their latest products and services post Christmas.
A Day in the Life: Caitlin and Leah, TikTok Content Creators
Caitlin and Leah are a British couple who have gained great popularity on social media through their collaborative content creation.
Trend Analysis Subscription Service Launches for Fashion Content Creators
Looking to democratise fashion trend analysis and support the billion-dollar and growing creator economy, The Edit Advisory announces the launch of Tea Creative, the high fashion trend analysis subscription service exclusively for influencers, YouTubers, bloggers, and other fashion content creators. The total value of the creator economy is estimated at...
Micro-Influencer Trends for 2022 and Beyond
Over the past five years, the global influencer marketing market size has grown from roughly $1.7 billion to nearly $14 billion. Combine this with the fact that social media is still in its infancy, and there’s reason to believe that the next five year’s growth will be...
Recommended
