Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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The Ethics of Producing Travel Content Post Pandemic – How do Creators Ensure That They Are Not Becoming Out of Touch with Their Audiences?
The issue with these popular destinations, however, is they were beginning to get overpopulated. Communities that weren’t used to accommodating large groups of tourists were needing to make adjustments that they couldn’t always make. However, while the pandemic has brought its own issues, it’s possible it may...
TikTok’s Pop-Up London Venue Built to Interact with Influencers and Create Content
The TikTok For You House is based in Westfield’s West London site and opens to the public on 22nd July. Aspiring TikTok stats, or those who want to brush up on their TikTok creation skills, will be able to book into sessions with successful TikTok influencers including, teenage creator...
Five Influencer Archetypes: Finding Your Perfect Fit
The Artist Spending more time on photoshop than they do on social media, The Artist might be a traditional illustrator or painter, or they could have found their calling in constructing fantastically edited grids. Either way, this archetype usually benefits from a passionately engaged audience who are tripping over themselves...
Tech Digest: Pinterest Ban Diet Ads, Instagram’s New Video Angle, and Three Minute TikToks
Pinterest bans ads that promote weight loss The team at Pinterest noticed how many people are facing issues with body image, especially as we emerge from the pandemic and head towards a summer of socialising with friends we may not have seen in a while. Pinterest wants the platform to...
Influencing the Recovery of the Tourism Industry
It’s no secret that the travel and tourism industries were hit hard by the pandemic. The travel ban shut borders and grounded flights. Hotels were forced to close and bustling tourist hubs fell silent. In the first half of 2020, international tourism was down by 65%. Even travel influencers...
It’s Time to Vote: Meet the Candidates for the Influencer Marketing Awards Rising Star Award
The virtual Influencer Marketing Awards ceremony is just a couple of weeks away, taking place on July 22, which means it is time to open the voting for the industry choice Rising Star award. This prestigious award aims to highlight an individual who is building the path that the future...
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