Algowatch Wrapped 2025: The Biggest Social Media Updates of the Year
Let’s delve into the biggest 2025 social media algorithm updates, and what they mean for 2026.
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Pinterest Acquires tvScientific to Bring High-Intent Audiences to TV
The acquisition arrives at the end of a year of strong growth and performance for tvScientific.
Everything, Everywhere, All at Once - How Agencies are Managing Affiliate Chaos in 2025
Teams are leaner, partners are slower to respond, and clients want more for less. In this session, affiliate specialists and agencies share how they’re navigating resource gaps, partner bottlenecks, and shifting publisher models, all while keeping performance sharp....
The USPAs Return for 2026, Now Fully Digital, and Entries Are Open Today
Download the Entry Kit now.
SoFire’s Hot Campaigns: The InStyle Intern Series TikTok Can’t Stop Watching
We’re looking at the InStyle TikTok series that has perfectly captured its target audience and uses influencers for their own unique flair.
“Podcasting Is a Content Engine”: Cure Media’s Sanna Ödmark on Why Every Agency Should Have a Podcast
For Sanna Ödmark, podcasting is essential to any agency for both internal and external growth.
Why We Must Protect Small Businesses in Affiliate Marketing
As big players merge and dominate the market, Tricia Meyer advocates for smaller businesses, from publishers to agencies, to help keep innovation, competition, and consumer benefits alive.
Tradedoubler Reports Record Cyber Weekend as UK Order Values Surge
CSS and Creators emerge as the leading partners, and Travel takes a larger share of spend.
Beyond the Transaction: How Brand-Publisher Partnerships Build Lasting Value
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, CMO Neil Caldicott proves how publishers and brands can design...
EU’s €120M Fine Against X: What It Means for Influencer Marketers and the Creator Economy
The European Commission has issued a €120 million fine against X for violations of the Digital Services Act (DSA). What does this mean for the creator economy?
Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
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Launch of Instagram ‘Limits’ will Hide Abusive Messages
The new ‘limits’ feature is one that users can switch on in order to hide comments or messages from those who do not follow or those who have just started following them. Instagram has introduced this feature off the back of spikes in mass abusive messages from those “who simply...
Gender Treatment Within the Influencer Marketing Industry – Are We Fairer than Others?
A recent documentary on the gender-based pay gap, ‘Explained’, sheds some light on what’s behind the fact that female professionals on average still earn less than their male counterparts for doing the same work. It seems that the prospect of having children is the number one factor wrongfully condemning...
Talking Influence 50 2021: Nominate Your Industry Superstars
Nominations are now open for the annual Influencer 50 list. The alphabetical list is curated from a B2B perspective from a combination of peer nominations and research conducted by the team at Talking Influence. We want you to help us feature the best of the best on this years’ list....
Why Social Audio is Not a Fad
Twitter, Linkedin, Facebook, Instagram, Youtube, and TikTok are primarily visual. People post text, photos, and videos. Social audio platforms offer a radically different medium of communication because they are primarily audio and are, crucially, conversational and deliver content in real-time. Before I delve into 10 ways I believe such social...
TikTok Overtakes Facebook as Most Downloaded App Worldwide
A report analysing app downloads across the globe presented that the number of downloads of TikTok has overtaken Facebook, WhatsApp, Instagram, and Facebook Messenger, all of which are Facebook-owned, in downloads, even in the US. Since TikTok’s parent company ByteDance launched the international version of the short-video platform in...
How to Solve the Problem of Tokenistic Marketing
How can brands and influencers get it right? And how can brand marketers see beyond their own unconscious biases to connect with creators already championing their own communities? Using cause marketing for good The new phenomenon labelled ‘cause marketing’, meaning actively tying your brand’s image to an important issue,...
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