Algowatch Wrapped 2025: The Biggest Social Media Updates of the Year
Let’s delve into the biggest 2025 social media algorithm updates, and what they mean for 2026.
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Pinterest Acquires tvScientific to Bring High-Intent Audiences to TV
The acquisition arrives at the end of a year of strong growth and performance for tvScientific.
Everything, Everywhere, All at Once - How Agencies are Managing Affiliate Chaos in 2025
Teams are leaner, partners are slower to respond, and clients want more for less. In this session, affiliate specialists and agencies share how they’re navigating resource gaps, partner bottlenecks, and shifting publisher models, all while keeping performance sharp....
The USPAs Return for 2026, Now Fully Digital, and Entries Are Open Today
Download the Entry Kit now.
SoFire’s Hot Campaigns: The InStyle Intern Series TikTok Can’t Stop Watching
We’re looking at the InStyle TikTok series that has perfectly captured its target audience and uses influencers for their own unique flair.
“Podcasting Is a Content Engine”: Cure Media’s Sanna Ödmark on Why Every Agency Should Have a Podcast
For Sanna Ödmark, podcasting is essential to any agency for both internal and external growth.
Why We Must Protect Small Businesses in Affiliate Marketing
As big players merge and dominate the market, Tricia Meyer advocates for smaller businesses, from publishers to agencies, to help keep innovation, competition, and consumer benefits alive.
Tradedoubler Reports Record Cyber Weekend as UK Order Values Surge
CSS and Creators emerge as the leading partners, and Travel takes a larger share of spend.
Beyond the Transaction: How Brand-Publisher Partnerships Build Lasting Value
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, CMO Neil Caldicott proves how publishers and brands can design...
EU’s €120M Fine Against X: What It Means for Influencer Marketers and the Creator Economy
The European Commission has issued a €120 million fine against X for violations of the Digital Services Act (DSA). What does this mean for the creator economy?
Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
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WTF Series: WTF is a Gran-Fluencer?
A new influencer ‘rich list’ reveals some social accounts belonging to the older generation are potentially earning nearly £8000 a post. An online clothing brand that specialises in comfortable and stylish clothing for older shoppers, has released a ‘Granfluencer Rich List’ after noticing how popular older generations are becoming on...
The Everyday Influencer Reigns Supreme – Research Shows
Regulations from the Advertising Standards Authority in the UK are tightening rules and guidelines making it compulsory for influencers to declare when a post is an ad, when a post has been paid for, and also banning the use of filters when promoting beauty products. These regulations mean that content...
TikTok’s Commitment to Supporting Small Businesses
Yesterday, it was announced that TikTok will be partnering with video software and visual communications platforms, Vimeo and Canva, in order to make advertising easier for small businesses on the short-video platform.
Recent DMCA Notices on Twitch and What This Means for Gaming Creators
Platforms such as Twitch are putting the onus on creators to comply with the DMCA without providing them with the proper tools, and those platforms are failing to find effective solutions to the bigger problem of copyright infringement; one such solution would be to negotiate a deal with the music...
A Day in the Life: Sravya Attaluri, Creative Director at Hello Colour
Sravya began her career as a graphic designer, but her passion for advocating for mental health has since led her to grow her empire as an ’Multidisciplinary Artivist’. Sravya has built an Instagram following of over 34,000 who join her on her journey to raising awareness of mental health through
TikTok Celebrates Iconic Ad Campaigns with Re:Make
Understanding that its audience loves a ‘throwback’, TikTok recently launched the Re:Make campaign. You know what they say, ‘if it ain’t broke, don’t fix it’ – this is why TikTok has collaborated with brands such as Skittles, Snickers, and Old Spice in celebration of the iconic advertising campaigns...
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