“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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Deep Dive: Will TikTok Reign Supreme in 2022?
With over a billion users and having taken the top spot for most downloaded app of 2021 with 656 million downloads, TikTok is not a platform that should be avoided. But will the platform continue to reign in 2022? Or will this be the year that the hype dies down?
Don’t Obsess Over ‘Brand Trust’: Alone – It’s Just Another Pointless Metric
This is not a plea to abandon trust. Rather a call to acknowledge the complexity of scaling trust with customers in this era of fragmentation.
Using Influencer Marketing To Amplify Loyalty With The Largest Demographic of Consumers – Women
Women make up to 80% of the purchase decisions in the US and are therefore highly likely to be key decision-makers on products and services consumption. So it is not surprising that companies across a wide variety of categories actively market to women. When marketing to women, you can’t...
A Day in the Life: Megan Grunden, Influencer Marketing Management and Social Consultant, Ariel
Megan’s career began when she was 15, travelling the world as a model. Although this may not seem like the obvious beginning to a career in influencer marketing, this time of Megan's life allowed her to build some valuable connections that would aid her in the future.
How Influencer Culture is Impacting the Real Estate Industry in Powerful Ways
Buying a home is one of the most important decisions anyone will make. After all, not only is their home probably the largest debt their family will ever incur, it’s also often the family’s greatest source of wealth. However, as any home buyer knows, a house isn’t...
Community, Culture, Commerce, and More: A Whole New Approach to Influencer Marketing
With influencer marketing platforms, tech, agencies, and creators plentiful, there is no longer a one size fits all approach when it comes to working with influencers to elevate your brand. This is why Talking Influence is bringing the Influencer Marketing Show New York, to connect and educate stateside brands at...
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