Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Whalar on DEI, Human Connection, and Trust in the Creator Space
The Influencer Marketing Show London will welcome Whalar as sponsors of its first-ever stand-alone show at Old Billingsgate, London, on 21st October. Whalar is passionate about creativity and innovation within the creator space – from award-winning strategic client work to ground-breaking neurological studies, and the launch of its creator houses including...
TikTok Releases New Resources to Educate Young People on Advertising and Online Safety
As part of a long-term collaboration, Media Smart - a non-profit organisation that educates young people about online advertising - and TikTok have produced a collection of new resources to help 13-17-year-olds understand how advertising works on the platform, as well as the best ways to keep safe. As TikTok...
ISBA Launches Code of Conduct for Influencer Marketing: But what does it mean?
Last month, the Incorporated Society of British Advertisers (ISBA) launched its Code of Conduct for influencer marketing. The ISBA aims to create an advertising environment that is transparent, responsible, and accountable in order to gain public trust. The influencer marketing code itself has been introduced to raise standards and to...
What’s Got Us Talking In September?
CreatorIQ acquires Tribe Dynamics Influencer marketing platform CreatorIQ, which has a client roster including the likes of Disney and Unilever, has acquired Tribe Dynamics, an influencer analytics platform that has become the industry standard for brands such as Gucci, Fashion Nova, and Estée Lauder in a deal expected to close...
Introducing the World’s First Food-Based TikTok House
James Brooks, CEO of Team Brooks, and plant-based food brand, Squeaky Bean have partnered up to launch the world’s first food-based TikTok house, based in the UK. He convinced plant-based food brand Squeaky Bean to ditch paid advertising in favour of the bold £250,000 project “to create the...
Attending An In-Person Conference? Here’s Everything You Need to Know
Attending #IMSLDN21 at Old Billingsgate on 21st October is the perfect opportunity to rekindle and embark on new relationships with peers within the influencer marketing industry. The show will feature a best-in-class agenda of sessions for you to digest, as well as many opportunities to mingle and network over a...
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