With over a billion users and having taken the top spot for most downloaded app of 2021 with 656 million downloads, TikTok is not a platform that should be avoided. But will the platform continue to reign in 2022? Or will this be the year that the hype dies down?
TikTok is the pioneer of the short-form, vertical video revolution, and has paved the way for the likes of Instagram, Facebook, and YouTube. These older platforms have all followed in the footsteps of TikTok having been inspired by the platform's growth and success.
Despite being the platform to set the trends, the previously mentioned platforms are catching up, and TikTok has some serious competition if it wants to remain front of mind for brands, marketers, and content creators.
Talking Influence reached out to a group of influencer marketing experts who have first-hand experience of the growth of TikTok and the business opportunities it has offered over the recent years, to find out whether they think that TikTok will continue to reign supreme in 2022.
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