Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Download the Official Influencer Marketing Show App Now!
The brand new and improved #IMSLDN21 app is now available for attendees to download. Whether you’re visiting the show in person at Old Billingsgate or tuning in virtually from across the globe, there are many opportunities to network, explore, and connect via the app. Connect and network with peers...
Influencers Team Up to Boost Representation of Indigenous People in Media
With conversations of diversity, inclusion and representation ever prominent online, advertising companies are working on tools to be more representative with the creator tools they are offering. Some are even utilising influencer marketing to push their latest incentives.
How Can Influencers Promote Mental Health Awareness All Year Round?
Many take to social media to voice their thoughts and feelings, namely influencers with large and engaged followings. However, is isolating conversations about mental health to happen just on World Mental Health Day potentially performative? Sravya Attaluri is a graphic designer and social influencer who creates art and sheds light...
Why the Subscription Economy is Here to Stay
So why the sudden boom over the past decade? Consumers are eager to own less physical things, and they also value long-term relationships with companies. Today’s consumers want to pay for exactly what they use while taking advantage of the cost-saving perks and variety that come along with a...
Influencer Marketing Issues? It’s Time to Ask the Experts
We’re now in the first week of October, meaning that #IMSLDN21 is now less than three weeks away. With the agenda of insightful sessions shaping up, it’s time to get your input for the brand new session – The Forum – which will allow you to ask your burning questions...
What if Instagram, Facebook, and WhatsApp Disappeared Forever?
Yesterday, the Facebook group suffered its worst outage since 2008, meaning Facebook itself, Instagram, and WhatsApp were off line for more than six hours.
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