“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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Community is Critical for Web3: 3 Ways Brands Can Prepare Today
What is community in Web3, and how is it built? Marketing to consumers has always required forging a connection between potential buyers and your brand. Brand community-building combines two necessary prongs of marketing, the right people and the right (communal) channel. Being able to foster a sense of community, of...
Let the Judging Commence! Unveiling This Year’s Influencer Marketing Awards Judges…
Each year we aim to ensure that the Influencer Marketing Awards judging panel is representative of our industry and inclusive of people from all areas of the influencer marketing sphere – and this year is no exception. The fourth edition of the Global Influencer Marketing Awards will be held at the...
Directory Q&A: Stargazer
Neve Fear-Smith chatted with Antoine Forest, CEO at Stargazer to find out more about what they offer. What is Stargazer? Please give our readers an overview of what you offer. Stargazer is an influencer marketing platform and agency. We create branded content at scale for mobile apps, e-commerce, and Web...
Deep Dive: How Can Influencer Marketing be an Answer for All Brands?
With the growth of social platforms, and the increase in it’s prevalence, it’s common knowledge that influencer marketing is a hugely successful marketing tactic, with more and more brands ploughing their focus (and spend) into influencers, especially within the fashion and beauty sectors.
What’s Got Us Talking in March 2022?
In this month's round up of updates happening in the social media space, we have picked up on a multitude of changes taking place on Instagram, as well as a new video update from Pinterest and the controversial introduction of ten minute TikTok videos.
Why LinkedIn Creator Mode is Now a Hot Commodity
Since the launch of Creator Mode, more than 5.5 million people on LinkedIn around the world have switched on creator mode, tapping into tools like Live Video and Newsletters. LinkedIn has seen a near 50% percent increase in the number of people following creators using the feature and an...
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