With 60% of consumers consulting blogs, vlogs or social media posts on products before considering a purchase and influencer marketing generating up to 11 times the ROI of
traditional advertising,
YouTube has announced a new division dedicated to beauty and fashion content partnerships, which will be led by best selling author and editor Derek Blasberg.
Reporting to YouTube’s VP
The Cannes Lions International Festival of Creativity returned this week (June 18-22) to recognise and reward the best organisations involved in creativity, advertising, media, technology and innovation.
With the
Facebook has officially rolled out its a branded content managing search engine tool, known as Brand Collabs Manager, allowing advertisers to select content creators based on their unique audiences.
Following
Instagram has launched its Instagram TV app (IGTV) to mark the social platform reaching one billion users.
Announced today (June 20) at Instagram Live in San Fransisco, the rumoured long-
Affiliate network Awin has launched a new voucher attribution feature for both advertisers and influencers to optimise their affiliate activity on the network.
The feature, which provides an additional cost
Snapchat has partnered LiveRamp, leading provider of omnichannel identity resolution, to launch its new measurement solution to support brands in tracking the success of their campaigns.
Known as Offline Sales
With all the noise and clutter on social media, if you are not developing video ads for Facebook, you are missing a huge opportunity. Advertising has always been visual, but
As influencer ROI continues to be a challenge for brands investing in the channel, a new study has found some plausible results among beauty brands and influencers within the beauty
Employees posting brand recommendations on social media channels is the most important way to harness the power of influencer marketing campaigns, according to a survey from Sprout Social.
Known as
The notion that video is exclusively an online marketing format has dominated the discourse surrounding video advertising in recent years however regardless of the mode of delivery – be it via
