APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
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Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
“Affiliate Has the Opportunity to be the Hero of the Journey”: Ewen Finser on the Rise of the Media Underdog
But affiliate risks becoming a niche channel if it fails to adapt, says ScaleVisible CEO.
Landmark US Verdict Against Meta and YouTube Signals New Risk for Influencer Marketing
Jurors concluded that Meta and Google deliberately designed platforms that contributed to addictive behaviours and negatively impacted the claimant’s mental health.
SoFire’s Hot Campaigns: Alix Earle’s Skincare Launch Proves Why Authenticity Always Wins
Welcome back to SoFire’s Hot Campaigns, as we dive into Alix Earle’s new path as a founder.
PI LIVE Level Up: Embrace the Weird and Connect with Confidence
In the heart of Bristol, the industry came together to build the soft skills that uplift the industry.
Industry in Flux: DealMaker Shines Spotlight on Affiliate Transformation
Times are certainly changing, but DealMaker demonstrated that the industry is readying its defences.
Beyond the Click Marketing Attribution for the AI Age
The era of GenAI is here, fundamentally changing how consumers discover and buy products. This shift has created a new form of influence or soft-touch affiliation, where affiliate content drives conversions without a direct click on an affiliate link....
Why Haley Baylee’s Netflix Debut is a Milestone for Influencers on Streaming
Haley Baylee's Netflix debut on reality TV show Win the Mall signals a shift in traditional TV's use of influencers.
YouTube’s Creator Partnerships Platform BrandConnect is Getting Completely Revamped
At this year’s YouTube NewFront, the platform positioned its creator ecosystem as a full-funnel solution, announcing the revamp of BrandConnect.
TikTok Takes New Audience-Targeted Ad Solutions to Market
The rollout marks the giant’s latest move towards becoming a full-funnel marketing solution.
Inside the €1bn Huel Sale to Danone
Danone has agreed to acquire UK-based nutrition brand Huel for €1bn.
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Global Differences in Influencer Marketing: It’s Not a Tomato-Tomato Question
How to execute campaigns in a not-so-borderless online world Undoubtedly, influencer marketing is earning its place at the global marketing table with enthusiasm. Our industry has been heralded as a democratic, game-changing lightning rod, empowering social media users across many categories like food, fashion, beauty, sports, health, pets – the list...
The Brand Building Qualities of Affiliates
How affiliate marketing can continuously build brand awareness.
PI LIVE is Coming to Miami with a 3-Day Event Dedicated to the Best in Partnership Marketing
PI LIVE Miami will be the new home for America’s boldest and bravest brands, publishers, and marketers to reimagine the future of performance-based partnerships. The team behind PI LIVE and the Influencer Marketing Show are taking their 20+ years of experience in organising world-class conferences for the affiliate, performance...
Creator Economy Explained For Businesses 2022
The creator economy is an ecosystem where people make money from content. It’s an essential part of the global economy, now worth an estimated $100 billion dollars and includes content from bloggers, social media influencers, streamers, and video makers. If you are a business, now is the time to...
How are Brands Utilising the Potential of BeReal?
It seems like reality may finally be making a comeback. A relatively new social media app called BeReal has captured the imaginations of Gen Z and drawn a sudden burst of media attention as a result. The premise is breathtakingly simple. At some random point during each day, BeReal’s...
Meta Solidifies Reels Offering with New Updates
As each week goes by, we see new updates from Meta on the tools that are being introduced across its platforms to entice creators and elevate their content. With a confirmed plan to push Reels content across Facebook and Instagram, this week, Meta has released brand new updates that shine...
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