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Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
The State of UK Affiliate Marketing – What the Industry Thinks
The APMA's Kevin Edwards runs through findings from the most recent advertiser survey.
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Talent Manager Insider Tips for Brands working with Creators
Influencer talent managers are experts when it comes to bridging the gap between brands and influencers, ensuring that before signing a contract, both the brand and the influencer know what to expect from the partnership and whether they are the right fit for one another. Talking Influence reached out to...
A Day in the Life: Ali Grant, CEO, and Founder, Be Social
Ali Grant launched Be Social in 2012 as one of the first agencies with a hyper-focus on executing influencer outreach and collaboration. Ali recognised the power of digital creators and built a business that would aim to harness their influence. Today, Be Social is a leading digital communications agency specialising...
Three British Minority-Owned Media Companies Named in Snapchat’s First Global Content Accelerator Programme
Fleecey is a multi-media company dedicated to platforming underrepresented stories, The Connected Set is a gay-owned production company specialising in youth-focused entertainment formats, and Baiteze Squad is a cultural entertainment brand and Sunday League football club. The 523 programme is designed to support and spotlight small, minority-owned content companies and...
TikTok Follows Instagram and Snapchat with Stories Feature
In August, TikTok announced that the platform would begin testing the stories feature as a way to engage the community of users on the platform. Stories allow users to share more casual, personal, and quick content. Stories have been a huge success on Snapchat, Instagram, and Facebook over recent years....
WTF Series: WTF are PFP NFTs?
‘NFTs’, ‘crypto’, the ‘metaverse’ – a new phase of the internet has ushered in a whole new world of tech terminology that can seem intimidating and hard to understand. So let’s break down a pretty important part of it all… Firstly, what are NFTs? The full term – Non-Fungible Tokens – sounds...
Talking Influence with: DIY With Emma
Speaking to women within the influencer marketing industry, whether agency or creator side, allows us to learn more about the skill, passion, and talent that women bring to the industry. In today’s episode, Neve Fear-Smith chatted with content creator DIY With Emma. Emma shares DIY content on TikTok and...
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