“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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A Day in the Life: Rachael Samuels, Senior Manager, Social Media at Sprout Social, Inc.
Rachael has worked with Sprout Social as part of the social team for six and a half years and has been in her current Senior Manager role for two years. Having worked in social for a total of 11 years and being a fan from the jump, the decision to...
Think Before You Type: Influencing Against Trolls
Best known for their light-hearted lifestyle content on TikTok, popular content creators, Caitlin and Leah, have taken on a new challenge. In partnership with global youth Charity, Ditch the Label, the pair is launching a three-part YouTube documentary series exploring the impact and consequences of cyberbullying, trolls and online hate....
A Tale of Two Brands: Part Two – BeReal
What to do with your brand identity.
The Unknown Impacts of the Economic Downturn on Influencers
Influencers often have a reputation for flexing their lavish lifestyles. Although aspirational posts are the bread and butter of content creators, this can be viewed as insensitive and tone-deaf at a time of rising costs of living. However, perhaps surprisingly for some, influencers are also currently facing uncertain economic times....
Directory Q&A: affable.ai
Neve Fear-Smith chatted with Nisarg Shah, Co-Founder and CEO of the directory featured company, affable.ai, about how the platform supports the influencer marketing industry. What is affable.ai? Please give our readers an overview of your platform. affable.ai is an end-to-end influencer management platform which helps brands and...
How to, and How Not to Approach Brand Partnerships in the Recession
Marketing to consumers during a time of impending recession can be difficult – somewhat sensitive. People are encouraged to cut costs wherever possible, so purchasing products and services that are not necessities is moving further down our list of priorities.
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