Real Reason Ben & Jerry’s Co-Founder Jerry Greenfield Departed, and What It Means for Unilever
Jerry Greenfield, co-founder of Ben & Jerry’s, has stepped down after nearly five decades after political disputes with Unilever.
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Live From #IMSLDN21: Do You Know Your Licensing Rights?
As the journalist for Talking Influence, I wanted to chat with some of the speakers to find out about their highlights of the day, and to delve a little deeper into their thoughts for the future of the industry. I caught up with IP Lawyer and Influencer Regulation Specialist, Amy...
How Brands Can Drive Growth Through Social Commerce
Just like certain e-commerce businesses give you the option for ‘one-click buy’, social media has followed suit, and now you can purchase as you scroll, without having to leave the social app. Traditionally, e-commerce has had three models: B2B (manufacturers and distributors), B2C or D2C, and Marketplaces (such as Amazon)...
Live from #IMSLDN21: Through the Eye of a Content Creator
As the journalist for Talking Influence, I wanted to chat with some of the speakers to find out about their highlights of the day, and to delve a little deeper into their thoughts for the future of the industry. I caught up with Content Creator, Fatima Timbo, also known as...
Snapchat Launches B2B Campaign Targeting the Advertising Community
Snap Inc, developer of Snapchat, Spectacles, and Bitmoji, is rolling out a series of outdoor activations as part of its global B2B marketing campaign. ‘Open Your Snapchat’ goes live in the UK this week and will run until 19th November.
Choose Your Friends Carefully to Influence People
Influencer marketing is swiftly becoming one of the most effective forms of advertising. The global market value of this industry has more than doubled since 2019 and currently sits at 13.8 billion U.S. dollars as of 2021. Marketers are flocking to this space to harness the power of...
Will Child Influencers Face a Similar Mental Health Crash to ‘Disney Kids’?
International celebrities including Britney Spears, Demi Lovato, and Shia LaBeouf have all struggled with well-documented problems ranging from mental health issues to addictions. Now, in a world where absolutely anyone can launch their tot to global stardom using simply a phone and a social media site, how can we protect...
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