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Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
The State of UK Affiliate Marketing – What the Industry Thinks
The APMA's Kevin Edwards runs through findings from the most recent advertiser survey.
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Using Influencer Marketing To Amplify Loyalty With The Largest Demographic of Consumers – Women
Women make up to 80% of the purchase decisions in the US and are therefore highly likely to be key decision-makers on products and services consumption. So it is not surprising that companies across a wide variety of categories actively market to women. When marketing to women, you can’t...
A Day in the Life: Megan Grunden, Influencer Marketing Management and Social Consultant, Ariel
Megan’s career began when she was 15, travelling the world as a model. Although this may not seem like the obvious beginning to a career in influencer marketing, this time of Megan's life allowed her to build some valuable connections that would aid her in the future.
How Influencer Culture is Impacting the Real Estate Industry in Powerful Ways
Buying a home is one of the most important decisions anyone will make. After all, not only is their home probably the largest debt their family will ever incur, it’s also often the family’s greatest source of wealth. However, as any home buyer knows, a house isn’t...
Community, Culture, Commerce, and More: A Whole New Approach to Influencer Marketing
With influencer marketing platforms, tech, agencies, and creators plentiful, there is no longer a one size fits all approach when it comes to working with influencers to elevate your brand. This is why Talking Influence is bringing the Influencer Marketing Show New York, to connect and educate stateside brands at...
“It’s Been Everything and More”: International Open Academy and impact.com Discuss the Success of their Influencer Marketing Partnership
In this case study, Talking Influence hears from International Open Academy’s Talent and Influencer Manager Laurence Britton and impact.com’s EMEA RVP Marketing, Owen Hancock, about how their recent influencer marketing partnership is driving performance and delivering on the sector’s buzz.
Talking Influence with: Charly Booth
Speaking to women within the influencer marketing industry, whether agency or creator side, allows us to learn more about the skill, passion, and talent that women bring to the industry. The final bonus episode during Women’s History Month is with Influencer Partnerships Director at Engage Hub, Charly Booth. Charly...
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